Extra Credit #2 Movie Review Example | Topics and Well Written Essays - 500 words

Extra Credit #2 - Movie Review Example The Credit Crisis is a short video by Jonathan Jarvis, which illustrates the 2007 international financial crisis. It is very challenging to identify an individual or organization that was not negatively affected by the crisis. Understanding the complex financial systems that resulted in the large scale financial meltdown is very difficult. The movie demystifies the subprime lending, poor relationship among the financial stakeholders, and the Glass-Steagall Act adequately. Knowledge is power, and Wall Street has continuously applied the principle to benefit financially. The CNBC Subprime Mortgage Special - House of Cards illustrates issues that closely resemble the current real estate sector. One of the issues is the profit motive among the real estate players. The financial greed among investors is what led to the financial crisis. Quick Loan Funding provided credit to people who could not afford down payment. Thus the number of borrowers increased, and the company recorded millions in profit. Presently, many financial institutions fund mortgage products by providing cheap credit facilities to the investors. The Credit Crisis illustrates that the financial system is complex and large scale. Very many people do not understand this complex financial system, and thus the financial crisis was experienced. Millions of Americans did not understand the magnitude of the large credit bubble that occurred during the past decade, due to limited financial knowledge. When the bubble burst, negative financial consequences were thus realized. Many people currently do not understand the global financial system because of the complexities involved. Due to the greed of financial institutions, many people still get excessive credit products despite of negative effects shown during the financial crisis. The two films have one major similar feature. They both discuss the negative effects of the global financial crisis. The Credit Crisis explains that the financial

The Importance of Warming Up Prior To Playing Golf Essay

The Importance of Warming Up Prior To Playing Golf - Essay Example Warming up prior to a game of golf not only enhances flexibility, it prevents injury and improves one's’ game. By warming up ones’ body otherwise tight muscles are stretched and lengthened decreasing the chance of pulling and straining while allowing for optimum performance during ones’ swing. In today’s society, golfers range in ages from teens up to seniors. Certainly, as we age our flexibility decreases and our bone structure changes creating greater challenges physically. Age does not necessarily have to be a detriment to one’s game. It is the approach and preparation that must change. One must treat the body as a finely tuned instrument and by doing so; warm it up prior to execution of the game. A strategic warm up allows the golfer to mentally and physically prepare for the game by going through each stage as if on the green. There is much to consider in the game of golf such as ones’ stance, grip, and setting up of the ball position an d the swing. Where golf looks as though it is an easy and lackadaisical sport, the entire body is in motion when a golfer is taking a swing. One must engage the head and neck muscles, the hands, arms, wrist, shoulders, trunk, legs, hips and the back when golfing. Imagine going into the green cold sans warm up to swing a club and the possible injuries that could occur. What exercises should the warm up programme include? One should focus on doing 10 minutes of continuous exercise to raise the temperature of the muscles, thus avoiding muscle stiffness. Where he found intense stretching is not extremely important, one should perform actions that are similar to what they are about to engage in following the warm up. According to the British Journal of Sports Medicine (Fradkin, Finch, Sherman, 2001) a study was held to determine the proportion of golfers that actually warmed up as well as their warm up behaviours. Researchers directly observed golfers over a three-week period and found o nly 53.4% actually warmed

Wallace Model Policy Ineffectiveness Proposition

Wallace Model Policy Ineffectiveness Proposition Critically discuss the following statement: â€Å"The Sargent and Wallace (1976) model of policy ineffectiveness has no basis in reality. It is of no practical or theoretical value to policymakers and economists alike.† The Sargent Wallace model (1976) produced the ‘Policy Ineffectiveness Proposition† which is viewed as a radical turning point for monetary theory and part of the ‘New Classical revolution that dominated policy during the 1970s and 1980s. Despite criticisms, it holds great significance as a benchmark model. The model is built upon the Lucas supply function: (1) yts = yn + (pt t-1 pte) + u t This stipulates the natural rate hypothesis that output can only deviate from its natural level by price forecasting errors or a random supply shock. The money supply rule is given by: mt = ÃŽ ± + ÃŽ ² (y* yt-1) + ÃŽ µt, Where ÃŽ ± is a constant term, ÃŽ ² is a parameter and y* is a target level of output. And ultimately, output in the model is given by: (3) y t S = y n + ÃŽ µt + ut It can be seen from (3) that the parameter set by anticipated monetary policy has no effect on the behaviour of output. Only the unanticipated money shock, ÃŽ µt , will have effect. The model is structured upon New Classical assumptions of rational expectations (RE), a Lucas supply curve and that only real variables matter. By substituting for more realistic assumptions, the policy ineffectiveness proposition would not hold. RE is defined below: t-1 Pt e = E (Pt / t-1) RE contrasted with the backward-looking expectations assumption of the adaptive expectations model that dominated previous theory. With RE, an activist policy would be predicted by agents who would then revise wage and price expectations upwards, resulting in unchanged real variables. There is no money illusion and agents do not make systematic mistakes. However empirical evidence suggests persistent expectational errors, seen by constant underestimation by agents of UK inflation (Carlson Parkin, 1975). Friedman used expectational errors to argue against the short-run neutrality of monetary policy. However RE is widely accepted, shown in the impact of inflation forecasting by the Bank of England has upon expectations and its use within the Efficient Market hypothesis. However the acceptance is seen as, â€Å"necessary but not sufficient† (Spencer, 2009) for the validation of the PIP, as models that are fully consistent with the rational expectations hypothesis with more realistic assumptions, have taken precedence. One such model, and a critic of the Friedman style ‘market-clearing assumption was Fischer (1977). He introduced short run wage rigidity, with agents making nominal contracts that lasted longer than one period. Monetary policy could change at higher frequencies than prices and wages, implying non-neutrality in the short run, Taylor proposed nominal rigidities in his model, with the inclusion of staggered wage contracts with similar results. The market clearing model seems distinct from reality, with real world lags. This assumption is credited by the Bank of England, who set a horizon for up to two years for achieving their inflation target and suggested adherence to a Taylor style rule. The Keynesian assumption is that the large unemployment seen throughout the world today is evidence that labour markets do not clear. The assumption of fully flexible prices is discredited by the Calvo model. Its inclusion of menu costs supports the fact that numerous imperfections within today s economy stop people reacting to news immediately. Hoover states if the symmetric information structure is removed, monetary policy does affect real variables. Grossman Stiglitz (1980) state that agents would not pay the cost to become informed as under rational expectations no profit could be made. This leaves policy-makers with an informational advantage and the ability to affect real variables. Support for symmetric information structures is seen via the UK, where transparency is vital, thus information differentials not persisting for long. In addition to invalid assumptions included within the model, it has been criticised for its exclusions. Econometric evidence suggests when assessing factors affecting output, exclusion of â€Å"monetary..policy would†¦create the greatest potential shortcoming† (Hutchinson Glick). Shammout argued the impact of monetary policy upon interest rates, exchange rates stock prices, instead of just prices, that can affect output. Money is seen as the only financial asset, excluding even government bonds. There is little evidence supporting its practical application, with early evidence by Barro (1977) deemed a â€Å"research failure†. Blanchard (2003) postulated the Mundell-Tobin effect of the ability of monetary policy to alter the natural rate of unemployment, with evidence in the evolution of European unemployment. Mishkin (1982) found both anticipated and unanticipated monetary policy has effect on real variables in the short run. The Quantitative Easing programme in the UK, seen to have helped unemployment, would be ineffective if the PIP held. Despite criticisms, its importance within monetary policy cannot be underestimated. The influential Barro-Gordon model (1977) supported the model with the assumption that whilst output and employment were affected by unanticipated monetary policy, anticipated policy would have no effect on real variables. The ‘Real Business Cycle model confirmed policy ineffectiveness in a world without the market-clearing assumption. It has promoted widespread use of the RE hypothesis, equilibrium modelling and cemented the need for firm microeconomic foundations in macroeconomic policies (Snowdon Vane). The New-Keynesian models are seen as emanating from the new classical challenge, in which Sargent Wallace played a key role. The Sargent Wallace model significantly impacted upon monetary policy, although not as its creators anticipated. Modern economists generally accepted the New Keynesian approach of the long run neutrality of monetary policy, and its short run potency due to real and nominal rigidities. Critics argue that the model presents a simplified static world, of complete certainty with no relevance in the real world. However in the light of theoretical application, â€Å"unrealistic assumptions are in fact necessary in the formation of a good theory† (Gilbert Miche) Thus although its modern practical use is negligible, its application within theoretical developments are vast. Bibliography: Books: Blanchard (2003), â€Å"Macroeconomics†, 3rd edition Heijdra (2003), â€Å"Foundations of Modern Macroeconomics† Hoover (1988), â€Å"The new classical macroeconomics: a sceptical inquiry† Romer (2001), â€Å"Advanced Macroeconomics† Snowdon Vane (2002), â€Å"Encyclopaedia of Macroeconomics† Articles: Barro, (1977), â€Å"Unanticipated Money Growth and Unemployment in the United States†, The American Economic Review Barro, (1978), â€Å"Unanticipated Money, Output, and the Price Level in the United States†, The Journal of Political Economy Calvo (1983), â€Å"Staggered prices in a utility-maximising framework†, Journal of Monetary Economics Carlson Parkin (1975), â€Å"Inflation expectations†, Economica Fischer (1977), â€Å"Long term contracts, Rational Expectations and the Optimal Money Supply Rule†, Journal of Political Economy Gilbert Michie (1997), â€Å"New Classical Macroeconomic Theory and Fiscal Rules: Some Methodological Problems†, Contributions to Political Economy Grossman Stiglitz (1980), â€Å"On the impossibility of Informationally Efficient Markets†, American Economic Review Hutchinson Glick (1990), â€Å"New results in support of the fiscal ineffectiveness proposition†, Journal of Money, Credit Banking Mishkin (1982) Does Anticipated Monetary Policy Matter? An Econometric Investigation, National Bureau of Economic Research Sargent Wallace (1976), Rational Expectations and the Theory of Economic Policy†, Journal of Monetary Economics Spencer (2009), â€Å"New Classical New Keynesian Economics I II† Websites: Shammout (1989), â€Å"Additional Econometric Tests of the Policy Ineffectiveness Proposition† accessed at http://etd.lib.ttu.edu/theses/available/etd-02262009-31295005775209/unrestricted/31295005775209.pdf on 21/11/2009

Poetry Difficulty :: essays research papers

Poetry Difficulty   Ã‚  Ã‚  Ã‚  Ã‚  Poetry unlike fiction is solely based on the author’s personal take on a certain subject. The tone, diction, syntax, and mood of a poem are all determined by the author of the poem. For some readers, to interpret a poem or explain the plot can be a difficult task. Other forms of literature such, as fiction is much easier to understand and discuss.   Ã‚  Ã‚  Ã‚  Ã‚  One reason fiction is easier to understand and discuss is that it has a plot, setting, a cast of characters, and a theme. Most fiction books follow the same common outline when it comes to structure. Poetry does not fit in this category. Poetry can be written about something or about nothing. A reader can interpret a poem in more than one way. On occasion, a poem may be difficult to discuss or understand because the reader doesn’t know what the author is writing about.   Ã‚  Ã‚  Ã‚  Ã‚  Fictional stories are usually longer than poems. Poets also utilize literary techniques such as alliteration, assonance, and repetition in their poetry to influence the way a reader feels when reading the piece of literature. Fictional stories may also have some of these techniques in them, but they are lost amongst the plot and story line.   Ã‚  Ã‚  Ã‚  Ã‚  Every author whether poet or writer has their own personal style of writing. Poets have more flexibility with their style. Long stanzas, rhythm, punctuation, no punctuation, fragments, and repetition are just a few options a poet has when creating their masterpiece. These tools may make it difficult for a reader to understand the full meaning of a poem. Diction can also play a role with problem in understanding poetry. A reader may need to research where the author is from and what year the poem was written in, in order to get the full effect of the poem and the underlying meanings in it.

Iphone and Ipad Innovation

Assessment 1: Case Study Report The Success of the iPod and iPhone raises the licensing question for Apple†¦ again. 1. Use the Cyclic Innovation Model figure to illustrate process in this case and provide a brief description? Innovation refers to the successful implementation and introduction of new products and services to the market. The Cyclic Innovation Model specifically focuses on the innovation processes, looking at the detail and providing a broad perspective. The Cyclic innovation modern does not coincide with the linear-chain concept; rather represents the circle with four ‘Nodes of Change’.These are: * Scientific research * Technological development * Product creation * Market transition (Berkhout & Rietdijk, 2010) There are also the ‘Cycles of Change’ which inspire, correct and supplement. In order for the organisation to communicate and connect with various organisations, markets, business and appeal to other disciplines (Berkhout, Hartmann & Trott, 2010); these processes will need to be managed efficiently and effectively by a sole figure who establishes and distributes these cycles.Apple addressed the consumer’s needs and wants by introducing a smart MP3 player that subjugated competitor products for years. The IPod is a clear example on how an organisation can correctly execute the Cyclic Innovation Model. The IPod introduction and implementation can be broken down into the various steps and nodes. Initially, the ‘Scientific Research Node’ collects information from market variations and lifestyles variations. With the introduction of my IPod, the social change was that everyone began to want one, therefore the demand increased and also corresponded with the music industry.The ‘Product Creation Node’ allows them to establish and maintain the product to suit the needs and wants of consumer, considering the changes over time meaning it will be required to upgrade with the improving soc ial recognition of the market. The improvements of the market leads to the ‘Technological Development Node’ which recognizes and meets required improvements in the product; and then incorporate it with the existing product to allow consumers to easily adopt and absorb.The ‘Market Transition Node’ is the final products introduction to the market. The introduction of the product is essential; leading to value increasing as well as demand increasing. 2. With sales if iPod falling and Apple facing fierce competition from all quarters such as Sony, Dell, Samsung and other electronics firms as well as mobile phone makers who are incorporating MP3 players in their devices, can the iPod survive? Success| Failure|Portability of music is essential in current lifestyles| Preference of an all-in-one product (Phone, internet, mp3)| Increase iTunes usage and sales| High value for just a single product| Target adolescents who are not able to spend too much on a smart phon e| Synchronisation requirements| Decreasing interest on CD-Rom| iTunes compatibility| Opposing the iPod is the newly introduced iPhone. Many consumers will easily pay the added difference to purchase the mobile device that has an internal iPod.This product has enabled Apple to fight off competitors who have looked at possible beating the organisation to creating such a product. Even so, there is still a large portion of the market who have daily needs that are suited by the iPod. Examples can include people who use it while at the gym or going for a run; retail stores, cafes and restaurants that have background music playing and do not want to occupy their phones, and parents who do not want to spend significantly on an iPhone.The biggest challenge for Apple would be the maintaining of interest in the iPod. Correct marketing; advertisement and promotion of the product will attract consumers who believe that it would be a product to match their needs. 3. How can Apple influence futur e technology developments or establish strategic alliances to ensure it is a dominant force in the hand-held devices that will incorporate both the cellphone and MP3? Apple has created each and every one of their products to integrate with all of their other products to a certain degree.This coexistence has allowed many consumers to only purchase Apple products so that they are all working together. For example, iMac computers, iTunes, iPhones, iPods and iPads all synchronize together to allow a consumer to have certain information and date on all devices. To have this working, Apple have also created a principal to make each product user friendly, thus creating such interest that the brand has become one of the most popular household products in the world. Apple is simplifying modern day technology through user-friendly interfaces.The cooperation with the music industry must also continue to excel iTunes and have it prevailing across all of their products, as it is. Reference List 1. Berkout, G & Rietdijk J, 2010, ‘Cyclic innovation model: circular vision in open innovation’ viewed 18 March 2013 ‘apportal. dedicated. nines/Cyclic-innovation-model. pdf’ 2. Berkout G, Hartmann D & Trott P 2010, ‘Connecting technological capabilities with market needs using a cyclic innovation model’, R&D Management, vol. 40, no. 5, pp. 474-488. Turn-It-In Paper title: Assessment 1 Paper ID: 314036265

The Significance of Minor Characters in A&P

Minor characters are crucial to a reader’s understanding of any story. In John Updike’s short story, â€Å"A&P† this idea is very apparent. In this short story, two of the minor characters are quite important. These two minor characters are Queenie, a young women shopper and Lengel, the manager of the A&P. Qeenie and Lengel are vital minor characters, as Updike uses them for the reader’s understanding of the young adult main character, Sammy, including his personality and motivations, which provides further understanding of the story. In John Updike’s â€Å"A&P† Queenie is the lead girl if a group of girls who walk into the A&P. â€Å"She kind of led them† (17), as Updike puts it. These girls, including Queenie, are all wearing bathing suits, which at the time the story was written, was considered quite risque. Sammy refers to this girl as Queenie because as he puts it, â€Å"- and then the third one, that wasn’t so tall. â€Å"She was the queen† (17). Based on how much Sammy talks about her and the way he does it, Queenie is his favorite girl of the group. Lengel is the manager of the A&P. According to Sammy, â€Å"Lengel’s pretty dreary, teaches Sunday school and the rest, but he doesn’t miss much. † (19) He’s a quiet man, â€Å"as I say, he doesn’t say much† (19), but he starts the controversy that eventually leads to Sammy quitting his job. The way Sammy thinks of and talks about Queenie reveals parts of his personality and motivations. As for Lengel, the manor which Sammy interacts and when Sammy interacts with him reveals parts of Sammy’s personality and motivations, as it does with Queenie. Throughout â€Å"A&P,† Queenie and Lengel enlighten the reader’s understanding of Sammy’s personality. Queenie, as the lead girl, has Sammy’s hormones raging throughout the story and shows the reader how Sammy is quite fond of women, but also disrespectfully defaces them by analyzing every part of their body’s as pieces of meat, not as respectful young woman. Updike reveals this when Sammy refers to Queenie by saying, â€Å"She just walked straight on slowly, on these long white prima-donna legs† (17). Sammy also illustrates this idea when he says, â€Å"You never know how girls work (do you think it’s a mind in there or just a little buzz like a bee in a glass jar? )† (17). The fact that Sammy is has no respect for women is undoubtedly true. Author, Patrick W. Shaw explains this in his short story criticism, â€Å"Checking Out Faith and Lust: Hawthorne’s ‘Young Goodman Brown’ and Updike’s ‘A & P’†. Shaw states, â€Å"He punctuates his juvenile thoughts with chauvinistic asides and double entendres† (1). When Sammy talks about his manager, Lengel, he does not seem to respect him, which is another reason why Sammy is disrespectful and not only towards women. An example of this is when Lengel comes in from the outside lot, Sammy says, â€Å"is about to scuttle into that door marked manager  behind which he hides all day when the girls touch his eye† (19). For a regular employee to talk about his manager in such a way suggests that Sammy does not have much respect for Lengel. That quote also illustrates that Sammy also is a jokingly juvenile young man. The way in which Sammy talks to and about Queenie and Lengel shows very little respect. The fact that Lengel is Sammy’s boss and Queenie is a woman who he doesn’t know says to the reader, Sammy does not feel obligated to show respect for anyone, regardless of who they are or what their status is. This is another large piece of Sammy’s personality, revealed by these two minor characters. Queenie and Lengel also enlighten the reader’s understanding of Sammy’s motivations, which are to stand up to Lengel in order to be a hero to these girls. Sammy shows this after Queenie and Lengel have an altercation, regarding her and her friend’s bathing suits and how the suits aren’t appropriate attire for a food market. This leaves Queenie feeling pretty embarrassed. As Queenie leaves the store, Sammy says, â€Å"The girls, and who’d blame them, are in a hurry to get out, so I say, I quit to Lengel quick enough for them to hear, hoping they’ll stop and watch me, their unsuspected hero† (20). This is a clear example of how Queenie brings out that Sammy really sticks up for the girls as an attempt to get their attention and come across as a sort of hero to them. This reason for Sammy sticking up for the girls shows, that is his real motivation. During the same situation, Lengel also brings out Sammy’s motivation, as his words are the reason the girls feel embarrassed and leave. Lengel’s conversation with Queenie was about the girl’s attire in the store. Lengel starts by saying to the girls’, â€Å"Girls, this isn’t the beach† (19). He then explains how they should be dressed more decently in the store because it is the policy. After the girls leave and Sammy says, â€Å"I quit† (20). Lengel addresses Sammy and tells him not to do that again. Sammy still refuses; he puts his apron on the counter and walks out. When he gets outside to the lot, he is still motivated to find the girls as he says, â€Å"I look around for my girls, but they’re gone, of course† (20). The fact that Queenie is who Sammy sticks up for, along with the fact that Lengel is the reason Sammy feels as if he has to stick up for Queenie show Sammy motivation. This motivation is to be a sort of hero to Queenie by confronting Lengel and even quitting his job, in hopes that Queenie and her friends will recognize his efforts and appreciate him. The idea that Sammy wants to be a sort of hero to the Queenie and the girls, also is felt by Harriet Blodgett as in her critical essay in The Explicator. Blodgett writes, â€Å"Sammy plays a mythic role, too, seeing himself as the distressed damsels’ proverbial knight in shining armor† (1). In addition, in the book â€Å"John Updike Revisited†, by James A. Schiff, the idea that Sammy is a hero like character is also present. Schiff writes, â€Å"Updike’s apparent intention was to cast his protagonist heroically, via Sammy’s hope that the girls might at some point materialize† (116-117). Minor characters are a very important part of any story, as they provide a lot of information about others things such as, the main character. In John Updike’s â€Å"A&P,† this remains true. Throughout the story, two minor characters, Queenie and Lengel, reveal Sammy’s personality and motivations. Qeenie and Lengel are vital minor characters, as Updike uses them for the reader’s understanding of the main character, Sammy, including his personality and motivations, which provides further understanding of the story.

Thuy-Khue Tran Ms. Takao Essays

Thuy-Khue Tran Ms. Takao Essays Thuy-Khue Tran Ms. Takao Paper Thuy-Khue Tran Ms. Takao Paper They have covered most memorable and important stories but they do it with a media bias. Behind their words lies a tone of persuasion; they hope to influence us in one direction or another. Since the early days of the newspaper, there have been racial, political, and class bias. Hitler bombarded his public with news of immoral Jews during World War II (Weikart 158). The constant persuasion in the newspaper led the people to believe his words as truth. The media brainwashed them into believing the fictional stories. Although this is an extreme example in history, journalism bias still exists in our current news. As a result we can see things not as they are, but we can see things how others view them. Other people can influence our thoughts and beliefs with their opinions. Like World War II, politicians today use propaganda to persuade and sway the public. People rely on the news as a source of information, but some do not realize that through the communication of facts and data, there also is also a transfer of bias. In the 17th century, Europeans believed that mice originated from clothes under a warm hearth because scientists and researchers at the time supported abiogenesis, spontaneous life. The image of mice running to and emerging from the hearth fell on blind eyes. The society of the 17th century in Europe followed the views of others and ignored their own sense of sight and logic because the information originated from professionals in the field of biology. However, it is possible to adopt other peoples views as your own; therefore, it becomes a part of who we are. If we embed someone elses original belief in our list of certainties, then it also becomes one of our beliefs. However, the world is not an utopia where every ones thoughts, ideals, and opinions are identical. We have a predisposition for language to communicate their ideas; therefore, they have a predisposition for bias. Our biases may originate from our innate emotions. If we feel pride, disgust, anger, and happiness then we convey these emotions through our actions. Feelings may be temporary or long lasting but they are still powerful influences on our understanding of knowledge. Emotions can cloud or clarify our understanding depending on our biases. As in the case of the music industry in South Korea, a popular singer was recently exiled from his company and country because he wrote I hate Korea four years ago on a social networking website. Citizens in South Korea were upbraided and demanded that he be reprimanded by sending him back to America. Four years ago as an American immigrant, he was separated from his family, friends, and the culture that he was accustomed to; thus he wrote the words I hate Korea. Although the word hate is exchanged casually in America, it is a great insult in South Korea. The citizens of South Korea have a overwhelming sense of pride for their country and are very nationalistic. As a result, they became angry at a remark made four years ago. Emotions took hold of the media and people of a whole country; their feelings of anger and resentment skewed their understanding of what seems like a small issue. However, this may be a case of lost in translation and cultural differences. The things that we see such as beliefs, information, people and problems can be viewed objectively. As a counter claim, we can assume that some people do not have to sift through their prejudices simply because they do not have any. The counterclaim considers if it is possible to think independently of our inclinations. Do we behave according to nature or nurture? Humans are programmed by nature to be influenced by experiences, emotions, culture, and creed so they need to sort out the filters that create uncertainties and distortions in our minds, therefore refuting the counterclaim. In the case of the observer effect, the presence of an observer may make people nervous or embarrassed by his or her attention and this may lead them to change their behavior (Lagemaat 261). The purpose of human sciences is to dissect why and how humans think and feel. Humans are born unbiased and blank as a slate a shell without beliefs or opinions. As humans age and grow, they become biased with the accumulation of knowledge. However, human sciences do not have a method in predicting the trends in human behavior because each individual has different experiences, backgrounds and religions. The languages that we speak, the senses we have, the culture we belong to, and the emotions that we rely upon play essential roles in peoples understanding of how things really are. An individual must recognize the existence of these filters in order to identify reality which leads to the removal or altercation of the filter. Reflection, analysis, education play important roles in the process of the way we analyze and react to external and internal conflicts. People need to break apart the mechanics of perception and interpretation so they can see past the factors that block them from the pursuit of knowledge. Goode , Erica, and Olivier Messiaen. When People See a Sound and Hear a Color. The New York Times. 23 February 1999 late ed. : 3F. Van de Lagemaat, Richard. Theory of Knowledge: for the IB Diploma. United Kingdom: Cambridge University Press, 2005.

Free Essays on Isaacs Storm

Some people are just gifted. While researching data on a turn-of-the-century murder, author Erik Larson stumbles upon newspaper accounts of the most lethal natural disaster in American history (Random House, 1999). The discovery leads to his writing of Isaac’s Storm, a national bestseller. The book describes in great detail how a hurricane destroyed the town of Galveston, Texas in 1900. Larson’s interest in history and foul weather phenomenon combined with the intriguing photographic devastation was factors that led to his writing. He was amazed that few people knew of a documented catastrophe with a death toll greater than the combined toll of the Johnstown Flood and San Francisco Earthquake. Although he has no formal weather training his research and self-proclaimed â€Å"forensic investigation† techniques (University of Oregon, 1999) produced an excellent read. From Larson’s childhood background in Freeport, Long Island during the hurricane years of the 1950’s and 1960’s through his major in history at the University of Pennsylvania he seemed to prepare himself for just such a work. His resume also includes graduation from the Columbia Graduate School of Journalism, teaching nonfiction writing at San Francisco State University, and stints with major papers and periodicals such as the Wall Street Journal, Harpers and Atlantic Monthly. From the opening chapter â€Å" The Beach†, Larson provides enough documentary that you find the book hard to put down. He lays out families, events, days and people in detail that you can follow throughout the book; in some cases you can imagine yourself actually there. The next chapter traces the origin of the hurricane in the next chapter followed by a description of Isaac Cline’s upbringing and weather forecasting background, providing a strong basis for tracking the storm and understanding Cline’s mindset. While important to document the National Weather Service’s mode of operation it... Free Essays on Isaac's Storm Free Essays on Isaac's Storm Some people are just gifted. While researching data on a turn-of-the-century murder, author Erik Larson stumbles upon newspaper accounts of the most lethal natural disaster in American history (Random House, 1999). The discovery leads to his writing of Isaac’s Storm, a national bestseller. The book describes in great detail how a hurricane destroyed the town of Galveston, Texas in 1900. Larson’s interest in history and foul weather phenomenon combined with the intriguing photographic devastation was factors that led to his writing. He was amazed that few people knew of a documented catastrophe with a death toll greater than the combined toll of the Johnstown Flood and San Francisco Earthquake. Although he has no formal weather training his research and self-proclaimed â€Å"forensic investigation† techniques (University of Oregon, 1999) produced an excellent read. From Larson’s childhood background in Freeport, Long Island during the hurricane years of the 1950’s and 1960’s through his major in history at the University of Pennsylvania he seemed to prepare himself for just such a work. His resume also includes graduation from the Columbia Graduate School of Journalism, teaching nonfiction writing at San Francisco State University, and stints with major papers and periodicals such as the Wall Street Journal, Harpers and Atlantic Monthly. From the opening chapter â€Å" The Beach†, Larson provides enough documentary that you find the book hard to put down. He lays out families, events, days and people in detail that you can follow throughout the book; in some cases you can imagine yourself actually there. The next chapter traces the origin of the hurricane in the next chapter followed by a description of Isaac Cline’s upbringing and weather forecasting background, providing a strong basis for tracking the storm and understanding Cline’s mindset. While important to document the National Weather Service’s mode of operation it...

DefaultTableModel Class in Java Stores Data for the JTable

DefaultTableModel Class in Java Stores Data for the JTable TheDefaultTableModel class is a subclass of the AbstractTableModel. As the name suggests it is the table model that is used by a JTable when no table model is specifically defined by the programmer. The DefaultTableModel stores the data for the JTable in a Vector of Vectors. Although theVector is a legacy Java collection it is still supported and there is no issue with using it unless the additional overhead caused by using a synchronized collection is a problem for your Java application. The advantage of using theDefaultTableModel over a custom AbstractTableModel is you dont have to code the methods like add, insert or delete rows and columns. They already exist to change the data held in the Vector of Vectors. This makes it a quick and easy table model to implement. Import Statement import javax.swing.table.DefaultTableModel; Constructors TheDefaultTableModel class has six constructors. Each can be used to populate of the DefaultTableModel in different ways. The first constructor takes no arguments and creates aDefaultTableModel which has no data, zero columns and zero rows: DefaultTableModel defTableModel DefaultTableModel(); The next constructor can be used to specify the number of rows and columns of aDefaultTableModel with no data: DefaultTableModel defTableModel DefaultTableModel(10, 10); There are two constructors that can be used to create aDefaultTableModel with column names and a specified number of rows (all containing null values). One uses an ​Object array to hold the column names, the other ​a Vector: String[] columnNames {Column 1,Column 2,Column 3}; DefaultTableModel defTableModel DefaultTableModel(columnNames, 10); or DefaultTableModel defTableModel DefaultTableModel(columnNames, 10); Finally there are two constructors used to populate theDefaultTableModel with row data along with column names. One used Object arrays, the other Vectors: Object[][] data {{1,1,1},{2,2,2},{3,3,3},{4,4,4}}; String[] columnNames {Column 1,Column 2,Column 3}; DefaultTableModel defTableModel DefaultTableModel(data, columnNames); or Vector rowData new Vector(); rowData.add(1); Vector data new Vector(); data.add(0, rowData); Vector columnNames new Vector(); columnNames.add(Column 1); DefaultTableModel defTableModel DefaultTableModel(data, columnNames); Useful Methods To add a row to theDefaultTableModel use the addRow method along with the row data to add: Object[] newRowData {5,5,5,5}; defTableModel.addRow(newRowData); To insert a row use theinsertRow method, specifying the row index to insert and the row data: Object[] insertRowData {2.5,2.5,2.5,2.5}; defTableModel.insertRow(2,insertRowData); To delete a row use theremoveRow method, specifying the row index to delete: defTableModel.removeRow(0); To get a value in a table cell use thegetValueAt method. For example, if the data at row 2, column 2 contains an int: int value tabModel.getValueAt(2, 2); To set a value in a table cellsetValueAt method with the value to set along with the row and column index: defTableModel.setValueAt(8888, 3, 2); Usage Tips If aJTable is created using the constructor that is passed a two-dimensional array containing the row data and an array containing the column names: Object[][] data {{1,1,1},{2,2,2},{3,3,3},{4,4,4}}; String[] columnNames {Column 1,Column 2,Column 3}; JTable exampleJTable new JTable(data, columnNames); then the following cast will not work: DefaultTableModel dft (DefaultTableModel)exampleJTable.getModel(); A runtimeClassCastException will be thrown because in this instance the DefaultTableModel is declared as an anonymous inner class in the JTable object and cannot be cast. It can only be cast to the TableModel interface. A way around this is to create your own DefaultTableModel and set it to be the model of the JTable: JTable exampleJTable new JTable(); DefaultTableModel defTableModel new DefaultTableModel(data, columnNames); exampleJTable.setModel(defTableModel); Then theDefaultTableModel defTableModel can be used to manipulate the data in the JTable. To see theDefaultTableModel in action have a look at the DefaultTableModel Example Program.

Arizona Law Essay Example | Topics and Well Written Essays - 1250 words

Arizona Law - Essay Example I shall use general information about the law and its open discussions as culled from various magazines, newspapers, and journals online in order to help persuade the reader to rethink their position should they be in full support of the law. After all, every law is subject to political discussion. Those who support the controversial law do so on the basis that the senators and other politicians in Washington are incapable of passing effective anti-immigration laws. That is why the state of Arizona has chosen to enforce its own version of an anti-immigration law. After all, who better to know the effects of illegal immigration into their state than the state politicians? They are familiar with the immigration problem of their state and therefore, should be the most authoritative when it comes to finding methods of keeping these illegal immigrants out of the country. Let us not forget the most important aspect of anti-immigration law enforcement, it must be based upon a law that was p assed by consensus on a national level over at the Capitol. The enforcement of the nitty gritty points of the law is the responsibility of those deputized by the national senate. The budget for anti-immigration law enforcement is also worked into the country's budget every year. But under the Arizona anti-immigration law, the budget for enforcing the law as stated in SB 1070 should come from the federal government. Under no circumstances should the enactment of such laws be done under the supervision and authority of the state under a localized anti-immigration law. (Navarette Jr., Ruben â€Å"The Truth About Arizona's Anti-immigration Law†) If Arizona is allowed to breakaway from the law as defined by Washington, then all the other states must be given the same freedom to enforce their anti-immigration laws. There is also the local and national economic and agricultural aspect to consider at the moment while the law is in effect. Although it is true that Washington has a har d time coming up with a cohesive anti-immigration plan that both sides of the political spectrum can get aboard on, they have to first consider the local economy and workforce of the state before passing such laws. These state legislators seem to have forgotten that the reason that illegal immigrants proliferate in the state is because there are jobs to be had. Jobs that our fellow Americans frown upon or refuse to do under the scorching heat of the sun. (Kain, Erick â€Å"Why Arizona's Controversial Immigration Law is Bad for Business†) Without these illegal immigrants to do the job without complain, is there anyone else who would willingly come forward to do those menial jobs? Let's face it, only the migrant workers who work illegally in the country would be willing to do those jobs in exchange for far less than they should actually be paid One of the key points that is being addressed as an explosive issue when it comes to the enforcement of this bill is that certain secto rs of society believe that the law will encourage racial profiling. The belief stems from the fact that the law is far too broad and open to interpretation that those enforcing it will not have any qualms about asking for citizenship identification papers because he is exposed to various races every â€Å"single day of his working life. It is believed that SB 1070, in its original content may : ...unlawfully

Consider a particular real organization of your choice which has an Essay - 1

Consider a particular real organization of your choice which has an international profile. Discuss how the organization is adopt - Essay Example The core intention of the company is to produce automobiles in accordance with the needs along with the requirements of the customers. Additionally, the company maintains a balance between its production services and other factors such as environment, drivability, safety and reliability [1] (Toyota Motor Corporation, 2013). In this respect, the company aims to offer vehicles of enhanced features, so that customers are availed with products beyond their expectations. The company, in order to retain its worldwide position and provide customers with quality products has developed an effective global network [2] (Toyota Motor Corporation, 2013). Supply chain management (SCM) and logistics play a decisive role for TMC in obtaining required materials from suppliers proficiently and providing finished products to customers in the market segments appropriately. In general, SCM is regarded as a process, which is involved in the movement along with the storage of materials from suppliers to cu stomers. ... In this regard, the company has developed ‘Toyota Production System’ (TPS) with the aim of ensuring that materials along with inventories are handled properly. Additionally, TPS ensures that manufacturing along with logistics operations of the company are managed and integrated with the suppliers along with the customers (Strategos, 2013; Ludwig, 2013). With this concern, this essay intends to discuss about how TMC is adopting the principles of environmental along with social sustainability particularly in its supply chain management and logistics operations by using certain relevant examples. Discussion Supply Chain Management (SCM) and Logistics In the present business scenario, market competition has augmented due to increased level of globalisation and advent of technologies. In this regard, business organisations are required to adopt effective strategies for the purpose of enhancing their respective operational efficiencies and meeting the needs of customers with o ffering innovative products and/or services to them in a timely manner. SCM is a process comprising different activities in accordance with which supply of raw materials and distributions of final products and/or services are based upon. It develops a linkage between the suppliers and the consumers, so that a business organisation is able to execute its business processes and operations in a cost-effective manner. SCM is a procedure of managing the logistic activities of an organisation in order to make its operation and distribution cycle more productive. Additionally, SCM and logistics operations are required to conduct their operations in a social responsible manner and must take into concern

In what ways have relations between China and Japan developed since Essay

In what ways have relations between China and Japan developed since 1949 - Essay Example However, the most notable facet in their relationship is their strategic involvement in the administration of their Asia Pacific multilateral cooperation, and more largely those of East Asia as a whole. Thus, the aim of this paper is to evaluate ways in which the relations between China and Japan have developed since 1949. From early 1940s, China has continuously expressed its displeasure in every actions that it perceived Japan was trying to chart an autonomous role for itself (Sutter, 2012, p. 175). China also harbored a mixed view of Japan being a potential threat, while at the same time Japan being a host to a huge US military presence aimed at countering China influence and push. Such apprehensions o led China to sign treaties aimed at countering Japan, such as the Sino-Soviet Treaty of Friendship with the intention of defending it against any perceived Japanese invasion (Sutter, 2012, p. 271). From 1949 all through to end of 1950s, China formulated policies that sought to sway Japan through trade, in what was referred to as people’s diplomacy (Sutter, 2012, p. 4). Such engagements were conducted in conjunction with establishing acquaintances with Japan opposition political organizations, coupled with the exertion of pressure on Japan to sever ties with Taiwan. Hence, relations between Chi na and Japan deteriorated during late 1950s, especially, when Chinese mounted their pressure. However, following the collapse of Sino-Soviet relations, economic inevitability resulted in China communist government to reassess and rejuvenate its trade relations with Japan (Jian & Drew, 2009, ch 4). During the 1960 in what became the Cultural Revolution, China-Japan relations declined again due to Japan increasingly strength and self-rule from US (Saunders, 2008, p. 128). The communist government became concerned that, Japan will eventually re-militarize, so as to compensate for US condensed military presence across Asia under President Richard Nixon policies.

Seminar in criminology classmate response 7 Essay

Seminar in criminology classmate response 7 - Essay Example I had a hard time understanding the connection between the authors of the article that Gaitan references and other names such as â€Å"Cassia Spohn and Jerry Cederblom†. In my opinion, it is not clear whether these are the authors of another article or researchers that are mentioned in Kalven and Zeisel’s article. Gaitan has also not provided the reader with enough information on how people from minority groups get sentenced to death. Gaitan has only mentioned the sentencing trends of African-Americans but there is no information on the sentencing trends of other minority groups in America. In my view, Gaitan should have also mentioned about the other sentencing trends of other minority groups, such as Asians, Arabs, Native-Americans and Mexican-Americans among others. In my view, this would have made a better representation of minority groups and how the judges made their decisions regarding each group. Gaitan has also mentioned that another study conducted by Larry Hembroff and James Unnever had similar results. In my opinion, it was also difficult to tell whether these were researchers in the article by Kalven and Zeisel (1996), or authors of a new article. Kalven, H., & Zeisel, H. (1966). The American jury. In A. Thistlethwaite & J. Wooldredge (Eds.), Forty Studies that Changed Criminal Justice: Explorations into the History of Criminal Justice Research (pp. 183-190). Boston: Little, Brown &

Technology Law Essay Example | Topics and Well Written Essays - 500 words

Technology Law - Essay Example The police department is the government wing that is noted not to implement the laws effectively. Despite the fact that t the police officers are to help the citizens obey and respect the rule of law in the process aiding in the implementation of the laws, research in the police department shows that the police officers play a bid role in breaking the law. Police officers are known to be corrupt in the course of the duties. In so doing, they let criminals and other lawbreakers to go against the rule of law because they have been bribed. This forms an obstacle in the government quest for law implementation. The gap created between the laws on the books with the law enforcement creates a huge risk to the society. Criminals and other gangs take advantage of this weakness to terrorize the society members. This creates fear, and the security of the society deteriorates. With poor security investments in the areas cannot take place (Landes & Posner, 1975). The citizens have developed negative attitudes to both the people responsible for regulating the laws, as well as the lawmakers. From history, the lawmakers have been exploiting the public through creation of laws that only favors them and seems to be undermining the citizens. This experience has forced the public to have a negative attitude towards the lawmakers. The public is that the lawmakers cannot make any law that can benefit them; the laws that are always made are weak and burden the poor most (Roland & Verdier, 2003). On the other hand, their attitude towards the law enforcers is even worse. Despite the fact that the law enforcers role is to protecting the public interest through regulation of laws they are putting the public interest in jeopardy by putting theirs first. This makes the public detest the law regulators as much as the lawmakers since they both serve their interest ahead of the public interest (Polinsky & Shavell, 2007). Concerning power balance, the law regulators are claiming that

Resource Rich Economies Essay Example | Topics and Well Written Essays - 2250 words

Resource Rich Economies - Essay Example This study stresses that  various countries of the world choose different paths of development. However, it must be noted that in the majority of the cases this choice is conditioned by the environment and availability of resources. Thus, those countries that are deprived of natural resources compete using other valuable materials. For example, Japan that can hardly boast any oil or gas is a widely known leader of technology. On the other hand, those countries that were blessed with natural resources often make emphasis on their export, forgetting about other ways of becoming successful. That is why it is often suggested that resource rich economies are poor, underdeveloped and politically unstable.   This paper will analyze the example of Russia and prove that abundance of resources can have a negative impact on a country.  If one considers the Russian billionaires, one will be able to see that they are less likely to help their compatriots and are willing to invest abroad more. For example, Roman Abramovich bought Chelsea football club in England and this was seen as manifestation of the Russian wealth. However, it is obvious that he could have bought one or even several football clubs in Russia and pay for the best equipment and players for them. However, Abramovich decided to invest his money in a foreign football club which means that he is not willing to share his wealth with his compatriots.

Technology Law Essay Example | Topics and Well Written Essays - 500 words

Technology Law - Essay Example The police department is the government wing that is noted not to implement the laws effectively. Despite the fact that t the police officers are to help the citizens obey and respect the rule of law in the process aiding in the implementation of the laws, research in the police department shows that the police officers play a bid role in breaking the law. Police officers are known to be corrupt in the course of the duties. In so doing, they let criminals and other lawbreakers to go against the rule of law because they have been bribed. This forms an obstacle in the government quest for law implementation. The gap created between the laws on the books with the law enforcement creates a huge risk to the society. Criminals and other gangs take advantage of this weakness to terrorize the society members. This creates fear, and the security of the society deteriorates. With poor security investments in the areas cannot take place (Landes & Posner, 1975). The citizens have developed negative attitudes to both the people responsible for regulating the laws, as well as the lawmakers. From history, the lawmakers have been exploiting the public through creation of laws that only favors them and seems to be undermining the citizens. This experience has forced the public to have a negative attitude towards the lawmakers. The public is that the lawmakers cannot make any law that can benefit them; the laws that are always made are weak and burden the poor most (Roland & Verdier, 2003). On the other hand, their attitude towards the law enforcers is even worse. Despite the fact that the law enforcers role is to protecting the public interest through regulation of laws they are putting the public interest in jeopardy by putting theirs first. This makes the public detest the law regulators as much as the lawmakers since they both serve their interest ahead of the public interest (Polinsky & Shavell, 2007). Concerning power balance, the law regulators are claiming that

Odysseus story Essay Example for Free

Odysseus story Essay SOME ARE monsters, some are slaves, some are beautiful and cunning women and some are powerful kings. In Homeric literature, a character is either good or bad depending on their xenia or shape (e.g. Charybdis). However, from reading The Odyssey, one can see the admirable characters and the not so admirable characters. Such characters have either good or bad xenia, old or young, male or female, some can be a menial as a slave (such as Eumaeus) and some can be as great as a Troy hero and king (such as Nestor). This is an exploration of whether or not Eumaeus is the most admirable character in The Odyssey or not. We first meet Odysseus swineherd in Book Fourteen in the porch of his hut. He had been caring for Odysseus property during his absence. Odysseus appears to him as a beggar and despite the status that such person has, Eumaeus being but a servant understands xenia and entertains Odysseus by preparing a feast for him.  In Book Fourteen, Eumaeus grieves not only for the loss of Odysseus but also for Telemachus who had gone to find his father. It is clear from Book Sixteen, that Eumaeus loves Telemachus like a father loves a son as when he returns he drops everything and kisses Telemachus and cries with pleasure of his safe return to Ithaca. He shows respect for his masters in Book Fourteen, another admirable trait, when he says to the disguised Odysseus that servants cant give admirable gifts when they work in fear of their overpowering masters. This shows that Eumaeus understands his place an Odysseus and Telemachus both recognise this and treat Eumaeus with great respect. One could argue that Homer created Eumaeus as the most admirable character as there is a not in Book Fourteen that claims that Homer loved his created character and sometimes the literature speaks directly to Eumaeus.  After Eumaeus prayer that Odysseus may return, Odysseus feels that it is right that he should reveal his scar and prove that he is with them. The text says that Eumaeus is overwhelmed to see his master again and is weeping and kissing him so much, that if Odysseus hadnt stopped them, it would have gone on all day and all night! This shows a great and respecting love for the King of Ithaca. Eumaeus speaks out, bravely (or foolishly some could argue) against the Suitors. This shows bravery in his character as well as loyalty and love. He is truly characterised as a noble and respectable person. He also helps in the execution of the maidservants and the mutilation of Melanthius.  All of the above describe how admirable Eumaeus is and there is not a point in the text when he is not admirable, loving, kind or brave. However, there are other admirable characters in The Odyssey. I would argue that King Nestor of Pylos, a hero against Troy with Odysseus, is an admirable character in The Odyssey. He is a very generous host and actually is so generous and so loyal to xenia that in Book Fifteen, Telemachus pleads with Nestors son, Peisistratus (Telemachus Patroclus type character) to not let him see Telemachus, as he will keep him against his will with his passion for hospitality! Some could argue that this in its self is an abuse of xenia. Nestor also stops Telemachus from sleeping on his hollowed ship and says that he should sleep in the palace. This shows true loyalty to xenia. Before this however, Nestor believes that Telemachus even looks like Odysseus and tells Telemachus of his faith in him. This shows a caring for his friends family. Nestor is even kind enough to let his son act as a friend and guardian to Telemachus on his journeys.  Nestors character is one of great caring and compassion and he looks out for Telemachus as a father would look out for a son and I think that this is a truly admirable trait of King Nestor. Another admirable character is Antinous and Aretes daughter, Nausicaa, princess of Phaeacia. She meets Odysseus when he has been washed up on the shore of the island and is wearing no more than a fig leaf over his genitalia. Anyone would have thought him mad or overly promiscuous, however, despite her first impressions, the young woman hears of Odysseus story and shows pity on the great man in his miserable state. She orders her ladies to bathe him and even tells him how to get into the city and speak with her father, Antinous through his wife Arete). With all this guidance she shows mercy on a man in a state where others would have either ran or jeered at him. This shows a merciful character in Nausicaa and for such a young girl she has an understanding of xenia. She falls in love with Odysseus and she is even offered by Antinous as a wife for Odysseus, but Odysseus is having none of it and just wants his presents and one of their good ships to go home in.  Nausicaa demonstrates mercy on Odysseus in the only time we see him as being so disparate and needy for help. The only time when he loses face and the only time really when all he has are his articulate words to help him out of situation. This shows that Nausicaa probably knew that Odysseus was a great man and that his state would have de-motivated him so the very fact that she shows such compassion towards him shows that she sympathises with his situation. This I believe is a very admirable thing to do and shows great intelligence for someone so young. Therefore, Eumaeus is one of the most admirable but not the most. Nestor and Nausicaa, both explored above are equally as admirable but in slightly different ways. Eumaeus admiralty comes from his loyalty to Odysseus and his want to defend his right to be loyal. Nestor is admirable for his hospitality and the way he speaks of Odysseus and the help that he gives to Telemachus on his journey to track down his father. Lastly, Nausicaa is admirable as she is able to trust a man that others would have thought bonkers. He appears to her naked and she accepts his honesty and mercifully helps him due to his articulate speech. Homer has truly created some of the greatest characters in the world of literature and these good and admirable persons are part of the huge enjoyment one has when one reads his Odyssey.

Brand Impact On Consumer Buying Behavior

Brand Impact On Consumer Buying Behavior Branding psychologyConsumer driven approaches is widely adopted by the companies in order to enhance countless emerging needs of modern customers. Branding becomes a crucial activities of consumer driven approach and its aim to build a loyal customer base and creation of an effective brand image. In this document, the author presents a research report complied after analyzing the effects of branding on the consumer purchase decision. The research had been carried at the shopping centre called Shoppers Stop in India. The research had attempted to find whether there is positive relation between the positive effect of the brand and the consumer purchase decision. There are so many parity products out there that the only way to differentiate yourself from the others is to create an aura, an image, around your brand. Consumers need a road map; they need to find a way to get from their need to a product purchase thats simple, easy, not full of a lot of noise, and most brands get lost somewhere between the shelf and the consumer mindset. -Karen Benezra, editor of Brandweek The paper also discusses the literature the importance of branding and the consumer purchase decision. It details the research rationale along with the research philosophy, the approach used, the context, sample and procedure. As well as It discussed the significance of the proposed research along with its limitation. A provisional work schedule is also provided. Aims The aim is to determine the extent of the correlation between the activities of branding and consumer purchasing as well as put into perspective the main functions and values branding can offer companies in term guiding valued customers through the often complex process of purchase decision-making. Thus the basic research question would be, how does branding affect the consumer purchase decision? Objectives This research will have the following objectives: To assess whether positive feelings towards a brand will translate into a consumer purchase decision. To establish the changes in the relationship between branding and consumers purchasing decision when other factors such as price are introduced. To examine the consumers tendency to recommend brands and its effect on purchasing decisions of their friends and family. Chapter 2: Literature Review Origin of Branding in Market. After the First World War, the whole world economy was under Great Depression during 1930s and also gives rise to socio-economy problems because of impact of war wages on the people and hence left a dent in peoples pockets and curbed the desire of society to spend and consume. Strangely, the Second World War and the period after the war had seen a different pattern in manufacturing industries that a increased capacity to produce goods whereas the society was left with an ingrained desire to be frugal. Bass Company, the British brewery, claims their red triangle brand was the worlds first trademark. Lyles Golden Syrup makes a similar claim, having been named as Britains oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Source: http://www.quaffale.org.uk/php/brewery/578 What is Branding? The word Brand the Germanic root meaning is burn. In commercial market branding is all about the product attributes that make a lasting impression in a customers mind. As per Karl Marx, people make their own decisions about who to be, how to live, and what to buy, but under circumstances shaped by brands advertising, marketing and publicity. Thus a brand exploits the underlying attribute that is storytelling and emotions which are the buying behaviour. James Walter Thompson published a house ad explaining trademark advertising, in 1900. Thus Branding was coined for the first time with commercial explanation. Mr. Thompson appeared as the philosopher of Branding by drawing a straight line between the manufacturer and the consumer. Source: http://library.duke.edu/specialcollections/hartman/guides/jwt-history.html Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs-if indeed mentality is not to be identified with such functioning. Apple Logo Design Apple was selected as main form of branding depending upon the company name. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a bite mark to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.Source: Charles Morris, Foundations of the Theory of Signs. Source: http://www.logoorange.com/logodesign-A.php A brand is an end result. Branding is the process by which a brand comes to be. A brand is many, many things, but it is never an accident. Present Day Branding. A branding provides a platform for consumer choice process. Todays market offer different products among thousand for similar offerings, this complexity makes the users to follow their choice that have satisfied already in past. The pattern of this consumer behaviour was also supported by Assael in 1993 with a concept that in a situation of low-involvement of consumer, the consumers completely rely on past consuming experience; hence it provides a clue that consumers with minimum purchasing areas could be targeted by advertisement campaigns. Thus consumer plays a key important role product branding process in current market. Even nowadays a good number of consumer emotionally attach with the brand that helps to understand the impact of image among consumers. With this a natural differentiation concept was introduced by Adcock in 1998, with differentiation process , the company start developing a set of unique differences that help to provide a distinctive identity among other products in market. Hence, differentiation provides a cutting edge for the branding of product in present competitive market. As per Prof. Kevin Lane Keller, author of Strategic Brand Management: The trend in marketing of brand depends upon the changes in the environments around the consumers. A social, cultural, political, economic and technological environment changes the life of human and with this the branding need to adopt the trend for example Online Marketing Social Networking Online-Media such as Face book, MySpace, Google. A corporate social responsibility and sustainability impacting the product image. Philip Kotler in 1999, a brand captures consumers attention through a Six Dimensions of Brand: Attributes A brand will communicate specific attributes, such as prestige. Benefits A brand strengthens a products attributes by communicating a set of benefits that makes it more attractive. Values A brand represents a companys core value and belief system. Culture A brand is representative or targets a target audiences socio-cultural characteristic. Personality A Brand Project behavioural personality patterns of targeted consumers. User A brand can emulate the end user. Identification of Branding Differences step by step Difference 1: A Visual difference, Symbols and logotype. In the seventies, when the phrase generation was being coined and used in any number of contexts such as in movies, music, technology etc, Pepsi annex the beverage style of young adult segment of the inhabitants and dubbed them the Pepsi Generation, in an endeavour to make Coca-Cola seem old and staid. In the 1980s, Coca-Cola executed what was perhaps the most celebrated marketing mistake in history, discontinuing production on its core product, the most recognizable brand name in the world; in favour of a more Pepsi-like formula it dubbed New Coke. This Grand Canyon-size blunder eventually worked in the companys favour when consumers revolted with startling vehemence and Coca-Cola quickly announced it would bring back its revered product, now under the name Coca-Cola Classic. Sales rebounded, and more media attention was lavished on the Cola Wars. The campaign also managed to underline the loyalty and affection so many consumers had for original Coca-Cola-which might very well have been the goal of the company to begin with. Coca Cola eventually dropped the word Classic from its name, and remains the most widely recognized brand in the world to the present. Difference 2: Culture (Hofstedes onion) Difference 3: Personality (Aaker) Difference 4: Identity and positioning (Kapferer) Brand Equity and Brand Loyalty. Consumer Buying Behaviour : Branding a influencing factor What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through? These will be discussed below. 3- COMPONENTS OF BRANDING Branding is a process of creating a product or company identity a personality creation and development by a number of differential professionals with same objective or goal. 1. Advertising. Its a wonderful thing to create a unique, user-friendly brand that the public is sure to embrace. However, if the public doesnt find out about the brand-and much of the public will find out through advertising-all that effort, time, and money will go to waste. The look and attitude of the advertising also help define the brand in the publics mind. Nike is well known for spending millions on celebrity endorsements for advertising. Its ads are legendary, and its swoosh logo is known the world over without a word being said. 2. Marketing. In devising the personality of the brand and determining how it will be presented to the public, marketing, which is usually done in-house and through consultants, helps to create the entity that the brand will become. Its a fine thing to own the recipe for Oreo cookies, but if you decided to sell the recipe and not the cookies, you would be making a very large marketing mistake. Marketing is not just selling; it knows what to sell and how to sell it as part of a larger plan. What marketing does is to determine the proper audience for a product, and then deliver to that audience what it wants. The target demographic can be as narrow as 15-year-old boys living in the suburbs, or it can be literally anybody. That will depend on the product. But once the demographic is identified, marketing professionals analyze it, make sure the characteristics of that demographic are compatible with the product, and then emphasize the strengths of the product. The strengths of the product here are very specific: They are the strengths that will best convey the personality the demographic wants to see in it. For example, if Philips had tried to market its flat-screen TV to an audience over 65, which traditionally is not warm to change, it might not have been successful, no matter how innovative the product may have been. Instead, the company aimed its ads at people in their twenties and thirties, emphasized the newness and difference of the product, and had a great success. 3. Public relations. If advertising is the juggernaut of public attention, public relations is the stealth bomber. PR generates publicity for the brand, helps solidify the publics opinion of the brand, and defines the brand-all without being perceived by the public A lot of clients dont understand the difference between Branding, PR, advertising and marketing, says Rob Frankel, author of Revenge of Brand X. Personally, I prefer PR to advertising. I like PR because a lot of my Branding program is based on third-party endorsement. Its way more credible and fast-acting than when you pay for ads. Problem/Need Recognition for Future Branding How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different. Q. What are the new branding challenges and opportunities especially nowadays with the global economic crisis? The current economic crisis presents many challenges but also much opportunity for brand marketers at the same time. Research has show that in past recessions those firms that have been willing to invest in their marketing have emerged in a stronger position than those firms that have cut back spending and reduced their marketing investments. Obviously those marketing investments must be wise ones. Perhaps the most important branding consideration in tough economic times is to establish perceptions of good value. Being seen as low priced or less expensive is not necessarily the answer, the more important consideration is that consumers feel that they are getting appropriate value from a product or service. Value is basically all the benefits the consumer realizes versus all the costs that he or she incurs. It is important to view and these benefits and costs broadly. Benefits include the perceived monetary value of all the bundle of economic, functional, and psychological benefits th at customers expect from a product. Similarly, costs are not restricted to the actual monetary price but may reflect opportunity costs of time, energy, and any psychological involvement in the decision that consumers might have. Top marketers in a recession will be sure to develop marketing programs and activities that optimally balance that equation so that consumers feel the collective benefits outweigh the collective costs as much as possible. That my involve framing the brands costs and benefits so that they are seen in the most positive light possible. Q. What would you single out as the most important message out of your extensive experience in studying brands? The most important message for marketers these days is to make sure they have a deep, rich understanding of consumers and how they think and feel about brands and their products and services. It is so fundamental and may seem obvious, but unfortunately many marketers still fall way short on that score. Consumer Buying Behaviour Q. What is the future of branding? Brands will always be important given their fundamental purpose to identify and differentiate products and services. A good brand makes peoples lives a little easier and better. People are loyal to brands that satisfy their expectations and deliver on its brand promise. In an increasingly complex and busy world, the ability of a brand to simplify consumer decision-making is powerful. The predictably good performance of a strong brand is something that consumers will always value. What will change, however, is the means by which firms will build those brands. Marketers must always be adopting state-of-the-art branding practices to ensure that their marketing programs and activities reflect the always changing economic, cultural, technological, social, and legal environments. There are 4-Types of consumer buying behaviour: Assael 1987 Purchasing Experiences High Involvement Low Involvement Significant differences between brands Complex buying behavior Variety-seeking buying behavior Few differences between brands Dissonance-reducing buying behavior Habitual buying behavior Source: Assael 1987, Consumer Behaviour and Marketing Action, 6th edition, p. 67 There are four types of consumer depending upon the degrees of involvement and degree of differentiation amongst the brands as per Assael. A displaying Complex Buying Behaviour Pattern is a group of consumer who prefer to expand their beliefs regarding a particular product as a primary step and hence this process will lead them to develop positive attitudes regarding the product. Dissonance-Reducing Behaviour of consumer is classified as the trend in which consumers are highly involved in the purchasing experience but unable to compare among the brand of products offering similar services or features. Thus differentiation becomes the key point as consumers asks for the features or functionalities or price comparison among the brand but in a market which display low differentiation of brands, the consumer purchasing behaviour is influenced by convenience. Displaying Habitual Buying Behaviour is a behavioural pattern as a result of consumers condition where the consumer buying decision depends on the product information acquired passively or the information embedded in their mind via review electronic media or promotional efforts, also the user shows low-level of involvement products. Variety Seeker Buying Behaviour, the consumer buying reaction occurs because of low-involvement in a market that displays high levels of product differentiation , thus they prefer to follow Brand Switching , in order to satisfy their need for diversification. Chapter 4: Survey, Analysis and Findings Introduction The survey was performed in India at Shoppers Stop Mall (New Delhi Ansal Plaza Branch), which has many branches across the country at major cities and in United Kingdom, at St. Anns Shopping Centre (Harrow, London). The survey template was design to understand the relation between a product brand and consumer, in a sense that how much they trust or rely on the brand that they go for the product, in short the impact of branding on consumer purchasing decision. The research was to understand the influence of Brand in a developing and developed country. As the one could easily conclude that the consumer in developed country focus on more on brand image as the brand image define the quality of product whereas consumer in developing focus more on the need rather than quality for example a consumer in India purchasing a television will first look for the price and then maximum features within the price also the product should belong to reliable brand this is one of the key reason that even though India has certain level of free trade open market relation with china , still the Chinese cheap product unable to penetrate the Indian market. Questionnaires There are 150 and 180 interviews have performed in India and UK respectively, the pie chart display the same. The Number of interviews conducted with respect to different age group, the column chart below represent about the survey conduct in India at shoppers stop mall. The below graph display the number of interviews conducted, focusing the age group in UK at St. Anns Shopping Centre. In our survey we have put more focus on the young generation and middle-age group to understand their psychology while purchasing a product and how its being influences by the brand of the product. We also get to know the preference made by female and male group in India and UK. The female group in India and UK both spend their most of their shopping time in costumes and they prefer detail analysis or observation between different brands and they could easily compromise on the brand. Which brand do you use? Brand P Brand Q Brand R Brand S In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦. Age group? 16- 24 24 35 35- 50 50-70 What to you perceive to be the key attributes of a brand and what do you associate it with? Quality Price Status Personality Aesthetics To what extent brands are important to you? Very Important Important Neither Important nor Unimportant Not Very important Not at all Important 5. How does the Made in trademark influence your buying? Very Much Not much Doesnt Matters Matters Strongly Matters What is the key difference between International and Domestic brands? Quality Price Variety Services Does Culture difference play an important role in regards to your buying decision? Agree Strongly Agree Depends Disagree Strongly Disagree Do you agree shopping is different in abroad then in India? Yes No Do you feel changing market of fashion and technology plays an important role in your buying decision? Yes No What product of that particular brand do you use? Product 1 Product 2 Product 3 Product 4 In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦.. How long have you been using this product? 1 year 2 year 3 year 4 year 5 year In case of others please specifyà ¢Ã¢â€š ¬Ã‚ ¦ How did you first chance upon the product? Advertising Word of mouth Display In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦ Please suggest, if you want to make any changes to the product and why? Are you satisfied with this brand? Extremely satisfied Satisfied Fairly Satisfied Not at all Satisfied Which Cosmetic product brand you prefer? Olay Dove Grainier A combination of mixed product brand. How long have you been using the product XYZ? First Time Regular user Never. What made you use the Product XYZ the very first time? Advertising Word of Mouth Display at shop If anything else, please specifyà ¢Ã¢â€š ¬Ã‚ ¦ Have you ever used competitors product? Yes No. If you have used competitors product, then please confirm which product is better in the following terms: Quality Quantity Brand Name Are you: Male Female How did you receive this product? Gift Purchase If other, please specify? How did hear about the sale of this product? Advertising-Newspaper, radio, TV Friend / family Article / magazine Store Others, specify__________________________________ From which store did you made the purchase of this product? Specify. _____________________________________________________________________________________________________________________ How many different brands did you look out for this product? Specify. ___________________________________________________________ Findings In developing nations such as European countries, a different trend has been seen because of globalisation and free trade, the market is flooded with many products offering similar features and because of competition, the price of the product has fallen down, European industries has to reduce their cost of goods sales by compromising with the quality of materials or setting up manufacturing industries in developing or poor nation where the quality of production much more oriented towards manufacturing the product instead of manufacture quality product , for example Automobile industries , the number of automobile industries has gone down significantly in past 50 years. As per the research performed by KPMG for Automobile industries, the future of automobile industries will not only be characterized by origin of OEMs. Recommendations Convergence: A Business Concept The concept convergence has already entered into the market with innovation ideas of doing business, in automobile industries; e-Mobility and Car-sharing business are the best example the convergence of brand and business ideas, e-mobility provides convergence between Fiat OEMs and Power Suppliers and Car-Sharing e.g Deutsche Bahan is the convergence between OEMs and mobility providers. From this we could able to figure out that convergence and innovative business ideas not only helps the Brand Convergence A New Business Player Convergence example: E-Mobility and Car-Sharing Assembled Product: Combination of Branded Products In coming future, one could imagine of a product developed like an IT product, for example an IT product such as cloud computing systems , IT for green , Client computing , Advance Analytics (Business Intelligence software) is a combination of many software product provided by different brand leaders. This could be a future business concept across all products , one could think of his own car made up of worlds different brand leaders. Conclusions Recommendations Personnel Reflections

john wilde :: essays research papers

Art History John Wilde Gallery Paper Well walking through the gallery the only piece that stood out to me was John Wilde's piece "A Tribute to the Rubber Stamp #7" a silver point on paper. The piece itself has a very simple composition that contains a hand coming into the page from the left side about about a third of the way up the page. The arm has a shirt on with a pinstripe jacket over it. On the right side of the page is a six banded armadillo with a snail with wings. These animals are placed in the right third of the page. Behind the hand is very light mountain forms that peaks right above the hand and slowly slopes down to pretty much the center of the page and flows fairly flat and parallel with the hand. The mountains are the only thing with a sense of color in the piece, they are washed with a very subtle brown wash. The only other thing that has any sense of color is the armadillos shadow and thats extremely minimal. The armadillo and snail seem to be pretty much proportioned properly except that the armadillos tail is a little to long and the back side of the nail is too big. I think the wings that are on the back of the snail looks exactly like the Detroit Red Wings emblem, minus the color. Everything seems to be drawn graphicly except for the mountains that are drawn fairly loose. The palm of the hand has very good detail and it looks fairly realistic even without any shading. The armadillo and snail are drawn very well, there's a good amount of detail like the tiny hairs that come out of the front of the armadillos she right under its face, and the scale of the armadillo are are very good. The mountains split the composition and give the piece a background and a foreground. The way the mountains go through the page makes the background go back into space and the foreground come forward even though all it is, is wide open white space. another things the mountains do is take your eye from the left side of the page and slowly guides them to the right side, the hand also aids the composition in this almost pointing you towards the right side of the page towards the animals.

Quackery :: essays research papers

Quackery This year, we Americans will spend billions of dollars on products that do nothing for us - or may even harm us. And we'll do it for the same reason people have done it since ancient times... We want to believe in miracles. We want to find simple solutions and shortcuts to better health. It's hard to resist. All of us, at one time or another, have seen or heard about a product - a new and exotic pill, a device, or potion - that can easily solve our most vexing problem. With this product, we're told, we can eat all we want and still lose weight. We can grow taller or have bigger breasts. Or we can overcome baldness, age, arthritis, even cancer. It sounds too good to be true - and it is. But we're tempted to try the product in spite of all we know about modern medical science - or perhaps because of it. After all, many treatments we take for granted today were once considered miracles. How can we tell the difference? Not all advertisements for health products are false, of course. In fact, the vast majority aren't .So just what is quackery? Simply put, quackery is the promotion of a medical remedy that doesn't work or hasn't been proven to work. In modern times, quackery is known as health fraud. But call it quackery or call it health fraud, the result is the same - unfulfilled wishes, wasted dollars, endangered health. Often quack products are fairly easy to spot, like the magic pills you are supposed to take to stay forever young. But sometimes the products are vaguely based on some medical report that you may even have heard about in the news. In general, when looking over ads for medicines and medical devices, watch out for those that seem to promise too much too easily. Quack cures rob us of more than money. They can steal health away or even take lives. Quacks may lure the seriously and often desperately ill, such as people suffering from arthritis and cancer, into buying a bogus cure. When people try quack remedies instead of getting effective medical help, their illnesses progress, sometimes beyond the treatable stage. Quacks have always been quick to exploit current thinking. The snake-oil salesmen a few generations back carried an array of "natural" remedies to sell to a public that was still close to the frontier. And today, quacks take advantage of the back-to-nature movement, capitalizing on the notion that there ought to be simple, natural solutions to almost any problem.

Legalization of Marijuana Essay

BODY PARAGRAPHS: I. Topic Sentence that supports the thesis: Making Marijuana legal will save the U.S. government and the average tax payer a lot of money.  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­ Example: Billions of dollars are spent every year to arrest and lock up Marijuana users. Example: Taxpayers have to bear the cost for the expenses: food, housing, health care, attorney fees, court costs, and other expenses for these people. Example: In addition, if marijuana were legal, the government would be able to collect taxes on it, and would have a lot more money to pay for effective drug education programs and other important causes. Closing or Transitional Sentence: We would have more money to spend on more important problems if marijuana were legal. II. Topic Sentence that supports the thesis: Legalization of this drug would reduce drug-related crimes. Example: All illegal drugs are expensive because their production, transportation and sale are very risky. Example: People with drug addictions must often resort to theft and other crimes in order to generate the funds necessary to purchase these types of drugs. Example: Legalization would reduce the risks, the prices, and, therefore, the crimes. Example: In addition, crimes related to drug disputes would also be reduced once Marijuana becomes a legal drug. Closing or Transitional Sentence: Not only could the legalization of Marijuana save the lives of drug dealers and their clientele, but it could also save many terminally ill patients from suffering. III. Topic Sentence that supports the thesis: Marijuana can be used as a treatment for certain medical conditions. Example: Marijuana could be  used to treat terminally ill AIDS patients by stimulating their appetite so they can resist emaciation (drastic weight loss). Example: Smoking this drug will alleviate the severe nausea that is a common side effect of chemotherapy. Example: In addition, Marijuana has been known to ease the pain of severe migraine headaches. Closing or Transitional Sentence: Since it is evident that Marijuana could be a valuable drug in the fight against many terminal diseases, it should be legalized. CONCLUSION: Repeat the idea of your thesis: By lifting the ban on marijuana use and treating it like other drugs such as tobacco and alcohol, the nation would gain immediate and long-term benefits. Summarize/Reinforce the outline of the body: Marijuana, a common and easily produced wild plant, could be beneficial to many if legalized. Return to a general level of the subject: Prohibition does not work. Education and treatment are better to address the drug problem in this country.

Andrew Davis Othello Essay

Explain how Andrew Davies’ 2001 film version of Othello appeals to a contemporary audience, shedding light on 1604 play and expanding your knowledge of it. Davies 2001 film version of Othello appeals to a contemporary audience, shedding light on the 1604 play through the use of new filming techniques, the implementation of a new storyline (the Death of Billy Coates) and the use of modern language which appeals more too today’s audience. Filming techniques appeal to a contemporary audience as they capture the audience’s attention, engage us more as viewers and entertain the audience more in an interacting way. Techniques such as short sharp editing, camera sweeping and close ups are us in Davies 2001 film to grab the attention of the audience, and keep them interacted. In the 1604 play, Shakespeare was not able to implement these filming techniques in order to highly engage his audience. This is an example as to how Davies film sheds light on Shakespeare’s play. Through the use of filming techniques, Davies is able to expand the viewer’s knowledge of the play. He is able to emphasise the chaos and seriousness when Othello addresses the angry mob through the use of short sharp editing, highlight themes such as sex through the use of camera sweeping in the opening scene and the theme of religion through the use of close ups on the cross. Davies is able to expand on Shakespeare’s themes such as racism in the scene where Othello addresses the angry mob outside the police headquarters. In this scene, Davies uses short sharp editing to create a sense of chaos and foreshadowing. He expands on Shakespeare’s theme of racism by using an angry mob to highlight the need to change racial prejudice within society. In Davies film, we see that there is a need to get rid of racism, whereas in the play, racism is an accepted aspect of society. Davies illustrates the changes in society overtime. Davies expands the knowledge of the contemporary audience on the hidden messages on racism by highlighting racial prejudice and showing the ways on how the perspective of racism has changed over time. Another way that Davies sheds light on the 1604 play is through the implementation of a new storyline, the Death of Billy Coates. This expands the audience’s knowledge on the theme of racism. The Death of Billy Coates is implemented in the film for the audience to better understand the racial prejudice that existed in society. It expands our knowledge on the theme of racism as it is an easier way for a contemporary audience to understand racism in society, rather than interpreting a text that uses complicating language to show the racism in society in phrases such as ‘’moor’’ and ‘’thick lips’’. Modern language is used in the film so that the audience can relate more to what the characters are saying and therefore understand it better. The Shakespearean language can be hard to understand, it is complex and a modern audience may find it difficult to relate to. Davies film takes out old Shakespearean language and implements modern language in order to expand the knowledge of the audience. Modern language helps the audience better understand characterisation, key themes such as deception and jealousy; which is shown in Iago’s lines of ‘’you big black bastard’’; and contextual values such as gender representation, which is shown when Lulu refers to Iago as being an ‘’arsehole’, showing the liberation of women and how they are able to speak out, which would be highly unaccepted back in Shakespearean times. In Act 1 Scene 3, we see a soliloquy used to address the audience and to voice Iago’s opinions. The soliloquy includes very complex language such as: If I would time expend with such a snipe. But for my sport and profit. I hate the Moor. In this soliloquy Shakespeare is trying to outline to the audience the theme of jealousy. Davies achieved this by breaking the fourth wall, in the scene where Ben Jago goes on a rant leaving his office. His thoughts are expressed through a simple voiceover. This is much easier for a contemporary audience to interpret the messages of jealousy within the context than it is to read a soliloquy, This is a great example as to how Davies film sheds light on the 1604 play Through the use of techniques such as modern language, the implementation of a new storyline and new filming techniques, Davies is able to expand on the messages highlighted in Shakespeare’s 1604, and even further, highly engage a contemporary audience.

Carlill V. Carbolic Smoke Ball Co. Essay

Facts The Defendants were a medical company named â€Å"Carbolic Smoke Ball†. Who manufactured and sold a product called the â€Å"smoke ball†, a cure for influenza and a number of other diseases. The company published advertisements in the Pall Mall Gazette and other newspapers on November 13, 1891, claiming that it would pay  £100 to anyone who got sick with influenza after using its product three times a day for two weeks, according to the instructions provided with it. The advertisement also claimed that  £1000 was being deposited into the bank to demonstrate their sincerity. The plaintiff, Mrs Louisa Elizabeth bought one of these balls after seeing the advertisement. She used it three times daily for nearly two months until she contracted the flu on 17 January 1892. She sued the company to recover the money promised in the advertisement. Procedural history Appeal from decision of Hawkins J. wherein he held that the plaintiff, Ms. Carlill was entitled to recover  £100. Issue: Does an advertisement to the general public promising to pay money to anyone who does something create a binding contract between the parties? Arguments The Defendant argued that there was no contract between it and that there was no acceptance of its offer. So the contract was too vague to be enforced, there was no way to check the conditions were met, you cannot contract with everybody and the timeframe was not specified. Also the acceptance had not been communicated to the offeror. And the last argument was that there was no consideration: nudum pactum. The plaintiff’s argument was that she just followed the constructions. The advertisement was also an offer were under an obligation to fulfil because it was published so it would be read and abided. The promise was also not vague . Judgment The court rejected both arguments of the company, ruling that the advertisement was an offer of a unilateral contract between the Carbolic Smoke Ball Company and anyone who satisfies the conditions set out in the  advertisement. According to the judgment of lord justice Lindley, â€Å"†¦the person who makes the offer shows by his language and from the of the transaction that he does not expect and does not require notice of the acceptance apart from notice of the performance.† The advertisement was an express promise to pay 100 pounds to anyone who contracts flu after using the ball three times daily for two weeks. Also the ad was not a mere puff: â€Å" 1000 is deposited with the Alliance Bank, showing our sincerity in the matter† , which is a proof of sincerity to pay. The promise is binding even though not made particular, a unilateral offer. The advertisement is not so vague that it cannot be construed as a promise because the words can be reasonably construed . Notification of acceptance The notification of the acceptance need not precede the performance- â€Å" this offer is a continuing offer†. If notice of acceptance is required, the person who makes offer gets the notice of acceptance contemporaneously with the notice of the performance of the condition. Also when there is an offer to the world at large, acceptance is legally valid when the offeree communicates to the offeror notice of performance of the specified conditions. This means acceptance is not legally valid when notification of the performance of the specified conditions does not occur. Consideration There was consideration in this case for two reasons: first reason is that the carbolic received a benefit. In the sales directly beneficial to them by advertising the Carbolic smoke ball. The second reason is that the performance of the specified conditions constitutes consideration for the promise. The judgment of Lord Justice Bowen : How would an ordinary person construe this document? Was it intended that the 100 should, if the conditions were fulfilled, be paid? The advertisement says that 1000 is lodged at the bank for this purpose. Therefore the statement was not a mere puff, â€Å"I think it was intended to be understood by the public as an offer which was to be acted upon.† According to the judgment of Bowen LJ, the contract was not too vague to be enforced. Whereby an offer can be made to the whole world and will ripen into a contract with anybody who comes forward and performs the condition. Notification of acceptance There is no need for notification of acceptance of the offer ( Bowen LJ differs from Lindley LJ on this point). Because an inference should be drawn from the transaction itself that if he performs the condition there is no need for notification. Consideration Lord Justice Bowel founds that there was consideration for the problem for same reasons as Lindley LJ. The consideration was using the smoke ball and the reason of using the smoke balls would promote their sale. And finally Lord Justice AL Smith decides on same basis as Bowen LJ. Ratio decidendi: In unilateral contracts, communication of acceptance is not expected or necessary. Advertisements of unilateral contracts are treated as offers. Where the language is clear that an ordinary person would construe an intention to offer, anyone who relies on this offer and performs the required conditions thereby accepts the offer and forms an enforceable contract. Held: The contract was binding and the defendant was ordered to pay the 100 to the plaintiff. Appeal Dismissed.