12 Inspiring Examples of Social Media Content Done Right

As a content marketer, you know it’s important to create quality content, but do you have a clear distribution strategy? As social media is the fastest and most cost-effective content amplification tool, you can’t afford to ignore it. Without a social media plan, your content is going to have a shorter lifespan. But how should you use social channels to promote your brand? For inspiration, we’ve selected six great examples of social media content from brands that are getting it right. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. How is Content Marketing on Social Media Different? Although there’s some overlap between content marketing and social media marketing, they each have different goals and priorities. Brands use social media for various reasons: to drive web traffic by posting links back to original content to build brand awareness by posting unique content to build customer relationships by interacting with users Unlike other content marketing channels, social media is a more informal setting. Users are more likely to interact with your company, so it’s great for getting direct feedback from customers and increasing brand loyalty. In contrast, content marketing on other channels enables brands to achieve other marketing goals. For example, to build their authority with long blog posts, to generate leads with white papers, or to drive sales with email marketing. Jason Miller, senior content marketing manager at LinkedIn Marketing Solutions, summed it up nicely when he said: â€Å"Social media channels are the tentacles from which your content extends its reach while opening up a direct line of communication with your customers and prospects.† Do you want to up your social media game? Here are six examples of brands doing a great job of social media content marketing: Grammarly: Having Fun to Grab Attention Although Grammarly is spelling and grammar checker, they don’t take themselves too seriously. As well as using blog posts to explain grammar rules, they’re great at using social media to make grammar fun. They often join in the Monday Motivation and Wednesday Wisdom hashtags on Twitter by posting funny and inspirational quotes. Their images overlaid with fun text are a simple but effective way to attract views and promote shares. Tip: Try pairing interesting one-liners or quotes with carefully chosen stock images to show the fun side of your brand. Use bold colors to make posts stand out on the page. Shelter Pet Project: Creating a Unique Voice Searching for families to adopt their cats and dogs, the pet rescue center uses personification and storytelling to make people fall in love with their animals. Their Facebook page is filled with pictures of animals and their stories to build empathy and inspire people to adopt. Using the â€Å"voice† of the animals in their social media posts, they instantly create more powerful messages that their audience will remember. Tip: Whatever you’re selling, there’s an opportunity to create a character or unique voice for your brand. What will your target audience relate to? Think of ways to tell your own product story to build empathy. Cooksmarts: Building Trust with Reviews While many brands display their reviews and case studies on their website, Cooksmarts uses social media. Their Twitter feed is full of genuine customers who have benefited from their meal plan service. By using customer photos and quotes, they add credibility to their business and turn customers into brand ambassadors. Their â€Å"Kitchen Hero† hashtag is a great example of planting positive consumer experiences into tweets. Tip: Ask customers how they’ve benefited from your products or services. Then ask for permission to use their quotes in future social media posts. Cisco: Attracting New Talent with Authenticity For some industries, social media doesn’t seem like the obvious choice for brand promotion. But even technology companies can benefit from its reach. The technology company Cisco even uses Snapchat to reach out to young professionals. To build awareness, Cisco recruited 20 employees from around the world and asked each one to create a Snapchat story about what it’s like to work at the company. By featuring stories from actual employees and using the â€Å"We Are Cisco† hashtag, it managed to connect with future talent across social media. Tip: Use employee-generated content to build authenticity and consumer trust. Worldwide Breast Cancer: Spreading a Message with Fun Imagery Even serious topics can be entertaining. The charity organization Worldwide Breast Cancer created Facebook and Twitter pages to fundraise and spread awareness of breast cancer and its symptoms. The â€Å"Know Your Lemons† hashtag uses fun images to highlight and explain a serious issue. The charity also uses trending news stories to fuel their social media campaign, referencing the infamous â€Å"covfefe† tweet in one Facebook post to highlight their message5. Tip: Use topical news stories in your social media posts to make your brand look more fun and up-to-date. Charmin: Using Humor to Build a Following Even when you sell products like toilet paper, you can still benefit from the power of social media. Charmin uses humor to spread the word about their brand, incorporating holidays and trending news stories into their brand’s messages. Here, they use National Spouses Day to promote their brand with gentle humor. They also use the â€Å"Tweet from the Seat† hashtag to increase brand awareness and engagement by encouraging user-generated content. Tip: You don’t need a glamorous product to run a hashtag campaign. Choose a hashtag that will resonate with your target audience, such as an inside joke. Starbucks: Get in the Holiday Spirit For Christmas 2016, Starbucks released its signature red coffee cups and started a competition on Instagram called â€Å"Red Cup Art.† It asked users to create the best festive art using their cups and share pictures of the results on Instagram using the hashtag #redcupart. The winner would win a years’ worth of free coffee. Tip: Ask your customers for photos using your products and offer a prize for the funniest or most creative entry. Rolex: Drive Engagement with Vivid Imagery Rolex creates beautiful product images and videos for Facebook that reinforce its classic image. The photos are always sleek and minimalist, and the care Rolex takes to create quality content ties in with the brand’s appeal to customers who value its sophisticated image. Tip: Think about how you can use images on Facebook to reinforce your brand’s image. Nike: Social Media as a Support Tool Nike’s Twitter account @NikeSupport is a great example of a company using social media to improve its customer service. Nike always uses friendly and light-hearted language to show they’re an approachable brand, and they always try to respond quickly and politely to customer questions. Tip: Set up a separate Twitter account that is focused on customer service. Mejuri: Highlight Your Customers The jewelry brand created a Pinterest board called â€Å"Styled By You† to encourage customers to send in photos of themselves wearing its jewelry. The user-generated content provided the brand with lots of quality images of their products in the real world. Tip: Create a private Pinterest board with a theme around your brand or your products that is only accessible to your team. Then repin the best user-generated pins to your public board. Barkbox: Using Videos to Connect with Customers The subscription service that delivers dog treats and toys to customers uses Instagram and YouTube to appeal directly to its target audience. They post visual content that their dog-loving customers can relate to and easily share. Tip: Create a series of YouTube videos around a theme that your target audience can really relate to. TOMS: Supporting a Cause Each year, the shoe company raises awareness for children’s health and education using social media. The company offered to donate a pair of shoes to a child in need for everyone who posted a barefoot Instagram photo with the hashtag #withoutshoes. In 2017, the campaign resulted in 27,435 children in 10 countries receiving new shoes. Tip: To gain respect and increase customer loyalty, communicate your company values. You don’t have to go as far as TOMS, but you can find a good cause to align your brand with. Final Thoughts On social media, it’s less about selling products and more about providing entertainment and inspiration. Even if you’re selling â€Å"boring† products, by using humor and generating positive emotions, you can extend the reach of your brand online. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. Often, the simplest social media campaigns are the most effective. You just need to find passion in what you do, be creative, and have some fun. If you love the content, the chances are your audience will love it too. Do you need unique content for your business? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.

Cancer Nanotechnology Essays

Cancer Nanotechnology Essays Cancer Nanotechnology Essay Cancer Nanotechnology Essay Going small for big Advances Abstract At present there are wide varieties of Technologies, which are vastly being used to analyze biological cells to diagnose diseases and develop methodologies to cure diseases. One such technology is Nanotechnology’. A nanometer is a billionth of a meter. Its difficult to imagine anything so small, but think of something only 1/80,000 the width of a human hair. Ten hydrogen atoms could be laid side-by-side in a single nanometer. Nanotechnology is the creation of useful materials, devices, and systems through the manipulation of matter on this miniscule scale.The emerging field of nanotechnology involves scientists from many different disciplines, including physicists, chemists, engineers, and biologists. Nanotechnology will change the very foundations of cancer diagnosis, treatment, and prevention. Nanoscale devices used for treatment of Cancer are based on the constant study of cancer cells and nanotechnology. Nanoscale devices which are smaller than 50 nanometers can easily enter most cells, while those smaller than 20 nanometers can move out of blood vessels as they circulate through the body.Because of their small size, nanoscale devices can readily interact with biomolecules on both the surface of cells and inside of cells. By gaining access to so many areas of the body, they have the potential to detect disease and deliver treatment in ways unimagined before now. Since biological processes that lead to cancer occur at the nanoscale at and inside cells, nanotechnology offers a wealth of tools with new and innovative ways to diagnose and treat cancer. In our paper we design a device that contains sensors, transceivers, motors and a processor, which are made up of biodegradable compound.No more destruction of healthy cells due to harmful toxins and radiations generated through chemotherapy and radiation therapy. Introduction The paper deals with the eradication of cancer cells by providing an efficient method of destroying and curing the cancer so that healthy cells are not affected in any manner. This technology also focuses on a main idea that the patient is not affected by cancer again. The purpose of using the RF signal is to save normal cells. Nanotechnology in this contextNanotechnology refers to the interactions of cellular and molecular components and engineered materials at the most elemental level of biology. This paper emphasizes on the effective utilization of Nanotechnology in the treatment of cancer. What is cancer? Cancer cells are different from healthy cells because they divide more rapidly than healthy cells. In addition, when cells divide at an accelerated rate, they form a mass of tissue called a tumor. These cancerous cells that come in excess amounts cause many problems to the bodies of patients.In general, the most common methods used for the cancer treatment are u Chemotherapy, a treatment with powerful medicines u Radiation therapy, a treatment given through external high-energy rays. Problem Both the treatments mentioned above are harmful. Healthy cells are destroyed in the process. As a result, this leaves the patient very weak, causing him not able to recover quickly to medical treatments. It has been proved that any individual who had cancer can survive on deadly chemotherapy up to a maximum of five years and after that it’s anybody’s guess.Proposed solution The nanodevices can be programmed to destroy affected cells and kill only them, thus ending the problem of destroying any normally functioning cells which are essential to one’s well-being. Thus the treatment-using nanotechnology will make the affected man perfectly normal. Noninvasive access to the interior of a living cell affords the opportunity for unprecedented gains on both clinical and basic research frontiers. Nanotechnology and diagnosticsNanodevices can provide rapid and sensitive detection of cancer-related molecules by enabling scientists to detect molecular changes even when they occur only in a small percentage of cells. Cantilevers Nanoscale cantilevers microscopic, flexible beams resembling a row of diving boards are built using semiconductor lithographic techniques. These can be coated with molecules capable of binding specific substrates-DNA complementary to a specific gene sequence, for example. Such micron-sized devices, comprising many nanometer-sized cantilevers, can detect single molecules of DNA or protein.As a cancer cell secretes its molecular products, the antibodies coated on the cantilever fingers selectively bind to these secreted proteins. These antibodies have been designed to pick up one or more different, specific molecular expressions from a cancer cell. The physical properties of the cantilevers change as a result of the binding event. This change in real time can provide not only information about the presence and the absence but also the concentration of different molecular expressions. Nanoscale cantilevers, thus can provide rapid and sensitive detection of cancer-related molecules.Nanotechnology and Cancer therapy Nanoscale devices have the potential to radically change cancer therapy for the better and to dramatically increase the number of highly effective therapeutic agents. Nanoscale constructs, for example, should serve as customizable, targeted drug delivery vehicles capable of ferrying large doses of chemotherapeutic agents or therapeutic genes into malignant cells while sparing healthy cells, which would greatly reduce or eliminate the often unpalatable side effects that accompany many current cancer therapies. NanoparticlesNanoscale devices have the potential to radically change cancer therapy for the better and to dramatically increase the number of highly effective therapeutic agents. In this example, nanoparticles are targeted to cancer cells for use in the molecular imaging of a malignant lesion. Large numbers of nanoparticles are safely injected into the body and preferentially bind to the cancer cell, defining the anatomical contour of the lesion and making it visible. These nanoparticles give us the ability to see cells and molecules that we otherwise cannot detect through conventional imaging.The ability to pick up what happens in the cell to monitor therapeutic intervention and to see when a cancer cell is mortally wounded or is actually activated is critical to the successful diagnosis and treatment of the disease. Nanoparticulate technology can prove to be very useful in cancer therapy allowing for effective and targeted drug delivery by overcoming the many biological, biophysical and biomedical barriers that the body stages against a standard intervention such as the administration of drugs or contrast agents. Working procedure:The initial step of identifying the cancer and the location can be done by scanning. Once the location has been identified through scanning, the task is to position the nanodevice to the exact location. We focus on the positioning of the nanodevice into the required location by itself. The nanodevice is allowed to be placed into any part of the body (or) the nano device is injected through the blood vessel. The positioning is done with the help of mathematical calculations. External Control signals could be used to avoid mishap or any other errors. The nanodevice is loaded with a microchip.The device is also provided with the compounds concealed so that it is initiated externally through a computer. The nano device contains sensors, motor, gene reader, processor, transceiver, camera and power supply. The location of the cancer cells is given as coordinates in a 3-dimensional point of view. This point is considered as the reference and referred as (0, 0, 0). Positioning The nanodevice performs an internal calculation based on the difference between its current position and the reference. Mathematical computations involve such that only one axis is compared between the nano device and the reference at a time.The motor fan is placed in a particular direction for a particular reference comparison. After one of the axis is completed and comparison is done, then the next axis is being compared followed by the third. Thus the three co-ordinate comparison of the nano-device results in any 3- Dimensional orientation of the nano-device and results in exact positioning. Navigation The output of the mathematical operation is given to a driver circuit (motor). The driver helps the device to navigate through the blood with precision in direction and with the required speed.The device thus should sample its new position with the reference at a sampling rate. The sampling rate is made such that their value is less than the velocity of blood flow. The cancer killer could thus determine that it was located in (say) the big toe. If the objective were to kill a colon cancer, the cancer killer in the big toe would move to the colon and destroy the cancer cells. Very precise control over location of the cancer killers activities could thus be achieved. The cancer killer could readily be reprogrammed to attack different targets using acoustic signals while it was in the body.Algorithm for navigation: Ste11: Marking the co-ordinates. Step2: Initialize the start command. Step3: Feed the axis. Step4: Send command to emit ultrasound. Step5: Wait for T seconds. Step6: If there is no signal reflected back (or) if the reflected signal is less than the threshold value, then activates the stepper motor to rotate through a certain distance. (Note: the distance is proportional to one axis) Step7: Subtract the axis value by one. Step8: Continue from step4 to step7 for both co-ordinates. Step9: If the signal reflected back is greater than the threshold value then the motor is de-activated.Step10: The motor (perpendicular to motor1) is activated. The motor2 moves through one step thus making the motor1 to change the axis. Step11: The motor1 is allowed to travel until next change is required. Step12: Once the nanodevice reaches the required spot, the motor is deactivated through external command. Step13: Receives the RF radiation for T seconds that has been already calculated depending upon the intensity of tumor Imaging With the available technology, a camera is inserted which helps us to monitor the internal process.Whenever multiple directions are there in the blood vessel, the device is made to stop through the external control signal and another signal is given to activate in the right direction. Current clinical ultrasound scanners form images by transmitting pulses of ultrasonic energy along various beam lines in a scanning plane and detecting and displaying the subsequent echo signals. Our imaging is based on the absolute scattering properties and in the frequency dependence of scattering in tissues, which will help to differentiate between normal and abnormal cells. IdentificationThe nano device identifies the cancer cells using a gene reader. A gene reader is a sensor which contains ten to fifty DNA probes or samples of cancer cells that are complementary. The DNA detection system generates an electronic signal whenever a DNA match occurs or when a virus causing cancer is present. Whenever we get a signal indicating the presence of cancer cells we go for further process. Once the device has been originally located, the next step is the destruction of the cancer cells. Destruction: We can remotely control the behavior of DNA using RF energy.An electronic interface to the biomolecule (DNA) can be created. RF magnetic field should be inductively coupled to nanocrystal antenna linked covalently to a DNA molecule. The inductive coupling results to the increase in the local temperature of the bound DNA, allowing the change of state to take place, while leaving molecules surrounding the DNA relatively unaffected. The switching is fully reversible, as dissolved molecules dissipate the heat in less time duration. Thus RF signal generated outside the body can destroy the affected DNA. Rf heatingThe treatment tip contains the essential technology components that transform RF to a volumetric tissue heating source. The heat delivery surface transmits RF energy to the cells. Tumors that have little or no oxygen content (i. e. hypoxia) also have increased resistance to radiofrequency radiation. Thus, due to high resistance to radio frequency radiation the affected cells get heated and hence destroyed. The RF carrier frequency is in the biomedical range (174 216MHz). A pair of RF pulses is transmitted at a frequency of about 1-2Hz. How nano device escapes from immune system?Generally our immune system attacks all the foreign particles entering any part of our body. The problem has been that such nano particles are similar in size to viruses and bacteria, and the body has developed very efficient mechanisms to deal with these invaders. It is known that bacteria with hydrophilic surfaces can avoid being destroyed by immune system and remain circulating in the body for longer periods. To emulate this effect, our nano device can be coated with a polymer such as polyethylene glycol (PEG), Which is proved after the research. Conclusion:As per our aim we have proposed the usage of nanotechnology and the RF signal for the destruction of cancer cells. This method doesn’t affect the healthy cells such that the cancer affected person is healthy after the treatment. This treatment doesn’t involve critical operations. This treatment will not take longer time as in any other treatments. Surely one day or the other cancer treated patient will be affected again treatment. This can be very well used for other dangerous diseases. Name : R. Ramesh College : k. c. g college of technology Email address : [emailprotected] com