Climate Warming Climate Change - 1974 Words

Samantha Ballard 470 Climate Project Anthropogenic Emissions in the Ocean Anthropogenic emissions affect the atmosphere, ocean, biosphere and cryosphere. These components of the climate system create interactions between each other ranging from a synoptic to microscale including everything in between. Ever since the industrial revolution, human-produced emissions have been changing the world around us. The phenomenon of having greenhouse gases and aerosols in the atmosphere is natural and necessary to support life on Earth. However, the buildup of greenhouse gases can change Earth s climate and result in dangerous effects to human health and welfare and to ecosystems. These changes are new to the earth as never in this planet’s terrestrial history has anthropogenic emissions been a factor in changing the natural processes. This change to the earth’s natural environment has been termed â€Å"climate change†. Various research departments in the academic, government and public sector has done extensive research regarding climate change. This includes studying the earth’s paleoclimate, atmospheric composition changes, oceanic changes, biological responses and possible consequences. This research is intended to further the understanding of how the Earth’s climate will be affected with rising anthropogenic emissions. Each of the world’s countries contribute various amounts of both gas and particle emissions to the atmosphere, influencing changes in weather and climate on a dailyShow MoreRelatedClimate Warming And Climate Change1521 Words   |  7 PagesThe earth s climate is generally defined as the average weather over a long period of time. A place or region s climate is determined by both natural and anthropogenic (human-made) factors. As the rapid increase of population of the world the energy requirements of people are also increasing gradually. In the most part of the earth naturally and sometimes people burnt fossil fuels such as (coal, oil, green houses gasses) to meet their energy needs which release carbon dioxide, nitrous oxide, waterRead MoreGlobal Warming And Climate Change1398 Words   |  6 Pages Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affectsRead MoreClimate Change And Global Warming1060 Words   |  5 PagesClimate change (Klaus) 1000 The terms â€Å"global warming†, â€Å"climate change† or â€Å"greenhouse effect† have become more than just parts of the popular lexicon as they rather are subject of public discussions, scientific research or political debates. Despite the popularity and the ubiquity of these terms, the public’s theoretical and conceptual understanding of them and their causal relations is often based on superficial knowledge and buzzwords or caricatures outlined and depicted in several popular mediaRead MoreClimate Change and Global Warming1074 Words   |  5 PagesClimate change and Global Warming are out of control. This means that, no matter what policies, processes or actions are implemented, the Earth as we know it will never be the same again. There is significant evidence to support this hypothesis. The dilemma becomes whether we can limit the damage and adapt to a new status quo or not. Rising sea levels and the damage caused by this phenomenon has irreversib le impacts on coastlines worldwide. Damage to sensitive reef systems cannot be fixed. This alsoRead MoreClimate Change Of Global Warming924 Words   |  4 Pages Figure 0.1 shows the different effects of global warming. Global warming is the warming of our planet at an extreme rate. The Earth’s climate has warmed by 7.8OC since 1880. (Quick facts about science, 2015). What causes global warming? The cause of global warming is the carbon dioxide. This acts like a blanket. Protecting the earth, and heating the earth. Sun rays would normally bounce around the earth, but with the blanket, the sun rays heat the blanket which heats the earth. (Petersen ScienceRead MoreClimate Change And Global Warming1022 Words   |  5 PagesWhat = Climate Change Who = Emma, Aoife, Julia, Rachael, Mariah and Cà ©line What is it? Climate Change is a change in the demographic distribution of weather patterns, and related change in oceans, land surfaces and ice sheets, happening over time scales of decades or longer. It’s the world’s greatest threat. Climate change is the change in temperature over a period of time. It involves the greenhouse effect and global warming. Where is it? It is an issue affecting everyone everywhere. ClimateRead MoreClimate Change : Global Warming1194 Words   |  5 PagesDonya Curtis April 19, 2017 English 1001-rough draft Global Warming Global warming is one facet of the broader term climate change. It is the increase in the average temperature of the Earth s surface air and oceans from the mid 20th century and the projected continuation. The Global warming is primarily the consequence of building up greenhouse gasses in the atmosphere. Emission rates for most important anthropogenic greenhouse gas, CO2, have increased 120 fold in the past 140 years. WhileRead MoreGlobal Warming And Climate Change1131 Words   |  5 Pagesattribute this to human-caused climate change. During President Obama’s State of the Union address in 2015, he stated that, â€Å"No challenge poses a greater threat to future generations than climate change,† (â€Å"Remarks by the President†). Warming temperatures caused by anthropogenic climate change have disastrous consequences that pose a threat to humanity and the environment. Scientists have given numerous warnings that human-caused, or anthropogenic, climate change is not only occurring now, butRead MoreGlobal Warming And Climate Change1256 Words   |  6 Pagesthe downfall of the Earth’s survival. Those terms are global warming and climate change. Although both terms are used interchangeably by some, they cover two different subjects that go hand in hand. There is extensive research done on both terms, with plenty of scientific evidence proving that both are occurring and are major problems. However, there is still an uncanny amount of people who claim that climate change and global warming is not real, and their reasoning is usually either unscientificRead MoreClimate Change : Global Warming870 Words   |  4 Pagesnothings is what it used to be. Climate is a major factor that is changing. This has been going on for quite some time yet, not taken seriously. Our planet has been much warmer in the past 2 centuries then ever before and scient ist are working frantically to reduce this trend, During winter, we expect low temperatures, longer nights and snow and in the contrary, during summer we expect shorter nights and higher temperatures. As the world expands, everything else changes within it especially our season

Rhetorical Analysis Always Like A Girl Essays - 1720 Words

Jaelyn Romo English 111G Prof. Manley 10/24/14 #LikeAGirl Always â€Å"Like a Girl† commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, â€Å"What does it mean to do something ‘Like a Girl?’’’. â€Å"Show me what it looks†¦show more content†¦This was just a strategic way for Always to use their reputation and apply it to a cause that needed awareness. Immediately after Always uses a form of contrast with men’s opinions, the commercial follows with comparisons. The documentarian then brings a younger generation of interviewees (little girls) and asks the same exact questions that she asked the women who have been or are going through puberty. As the audience can compare their answers, the confident responses given from the young girls expresses what Greenfield is aiming to convey. â€Å"What does it mean to run like a girl?† â€Å"It means to run as fast as you can.† The writer here then gains the trust of her audience by proving to show that she’s accurate. The statement â€Å"Like a Girl† hasn’t changed, but because of this confidence crisis the way it is interpreted, has. What’s being said in the questions themselves that are being asked, allows the audience to really interpret and understand that this is the expectation that women live up to. Which can be seen in the commercial, is not initially very high. Greenfield uses the young boy and the man in the commercial in a logical way that allows the audience to really see how girls are not only depicted in society, but how women are also portrayed when it comes to a man’s opinion. When the little boy is asked if he just insulted his sister, filming that he was somewhat puzzled and including the take where he fumbled andShow MoreRelatedSymbolic Convergence in Gossip Girl: The Fantasy of the â€Å"In Crowd†1665 Words   |  7 PagesFrom high school girls desperately trying to be one of cool kids in school to corporate warriors rubbing elbows for that next promotion, nearly everyone has fantasized about being a part of the â€Å"in crowd†. What is it that makes the bonds and barriers of â€Å"in crowd† so unbreakable? Through sharing stories and reaching conclusions through discussion of those stories, members of small groups develop a common bond that shapes their social reality. An example of this bond is prominent in the CW’s hit showRead MoreThe Evil Empire1318 Words   |  6 Pagesï » ¿Courtney Professor English 1302 20 September 2013 An Analysis of Ronald Reagan’s â€Å"The Evil Empire.† Ronald Reagan gave a speech in Orlando, Florida on March 8, 1983 called, â€Å"The Evil Empire.† This speech was intended for the ears of all Americans and is one of the best known presidential speeches ever given. In his speech, Reagan uses multiple rhetorical strategies such as; metaphors, allusions, rhetorical questions, tone, pathos, and uses references from the bible. He talks about all theRead MoreRhetorical Analysis Of Michelle Obamas Speech900 Words   |  4 Pages A Rhetorical Analysis of Michelle Obama’s 2016 DNC Speech At the 2016 Democratic National Convention in Philadelphia, Michelle Obama the first lady at the time, was endorsing the democratic candidate, Hillary Clinton. Using her personal connection with the president and Hillary Clinton, Michelle Obama creates a more personal speech. With her credibility as first lady, use of her family and her platform she lead as first lady, she persuades the audience to spread Hillary Clinton’s campaign messageRead MoreReflection About Reading And Reflection1090 Words   |  5 Pagesthe fall semester of 2017, I noticed the class titled: Introductory College Writing. I instantly rolled my eyes and felt annoyed. Even though English as my favorite subject in high school, my favorite part of English was the reading aspect; I have always loathed the writing portion of English. My expectations in this class was I was going to write about a whole bunch of nonsense and hope to pass. But after participating in this course my expectations were thrown out t he window. Reading became analyzingRead MoreWhy Boys Don t Play With Dolls And The Gender Blur : Where Does Biology End And Society Take1330 Words   |  6 Pagesshown to be sociological rather than biological. Pollitt is an award-winning poet also well known as a liberal essayist and critic. Pollitt s essay ventures to persuade her readers that not only will sexual roles always exist in society, but also, they have always been and will always continue to be hidden in controversy over the source of their origin that is nature or nurture. Pollitt also highlights some of the causes with gender stereotypes, especially in children. Pollitt says that the theRead MoreThe Joy By Zadie Smith Rhetorical Analysis1052 Words   |  5 PagesJoy by Zadie Smith Rhetorical Analysis Many people can confuse joy and pleasure because they are similar or the same thing but author Zadie Smith mentions the differences between joy and pleasure. She explains that sometimes joy can’t be pleasurable at all. She talks about joy as a different type of emotion. Zadie Smith explains to you that pleasure can be more of a temporary feeling that can only satisfy readers at that moment or for a little bit of time. Reading this short story by Smith makesRead MoreNazi Propagand How The Nazi Party Used Propaganda Images And Rhetorical Strategies During The Second Reich1733 Words   |  7 PagesThis analysis of Nazi propaganda will examine how the Nazi Party used propaganda images and rhetorical strategies during the â€Å"Third Reich†. I will examine the propaganda cartoons titled, â€Å"The Rhine and the Ruhr†, â€Å"The Vampire in the Ruhr Area† and â€Å"Jewish Conspiracy Against Europe†. I will use two quotations from Burkes essays, the first being, â€Å"[†¦] whereby the â€Å"Aryan† is elevated above all others by the innate endowment of his blood, while other â€Å"races† in particular Jews and Negroes, are innatelyRead MoreEssay Banksy Was Here: The Invisible Man of Graffiti Art1195 Words   |  5 Pagesmysterious aspects of Banksy and his street art, Author Lauren Collins uses examples of his artwork and different locations where his street art has been seen. She also has quotations from Banksy included about his intent to remain anonymous. The rhetorical situation is a fundamental concept that addresses audience, purpose, author, constraints, and exigence. These different aspects help to support credibility, support and build arguments, and explain or provide evidence. Lauren Collins wrote â€Å"BanksyRead MoreWatching the Watchmen Essay937 Words   |  4 PagesWatching the Watchmen While reading Watchmen with the purpose of textual analysis, there are many different things to consider. Alan Moore and Dave Gibbons took many original approaches to the typical super hero story when formulating this novel. Watchmen is a story about a group of outlawed super heroes in New York City. The story lines and backgrounds of particular characters are shown during the comic, and we see how different these characters are from the stories of typical super heroesRead MoreDishonesty In Catcher In The Rye1184 Words   |  5 PagesRhetorical Analysis: J.D. Salinger’s Catcher in the Rye â€Å"Oh what a tangled web we weave, when first we practice to deceive!†. This line from a poem by Walter Scott, born in the late eighteenth-century, highlights that dishonesty is a gift that keeps on giving. Several decades later, J.D. Salinger published his book Catcher in the Rye, which stars sixteen-year-old Holden Caulfield as he wanders around New York City after leaving school early. Holden is a self-confessed liar, and throughout the

Computer Dynamics Free Essays

I. Computer Dynamics Computer Dynamics is a microcomputer software development company that has a 300-computer network. The company is located in three adjacent five-story buildings in an office park, with about 100 computers in each building. We will write a custom essay sample on Computer Dynamics or any similar topic only for you Order Now The current network is a poorly designed mix of Ethernet and token ring (Ethernet in two buildings and token ring in the other). The networks in all three buildings are heavily overloaded, and the company anticipates significant growth in network traffic. There is currently no network connection among the buildings, but this is one objective in building the new network. Describe the network you would recommend and how it would be configured with the goal of building a new network that will support the company’s needs for the next 3 years with few additional investments. Be sure to include the devices and type of network circuits you would use. You will need to make some assumptions, so be sure to document your assumptions and explain why you have designed the network in this way. Assumptions: The two buildings with Ethernet are wired with at least Cat5e cabling and all wiring is run back to a central closet on each floor to a data switch. To connect the floors in the building a fiber cable is run between the closets to connect them to each other, a chassis based switch with a router module installed, and the local service providers WAN. Rewire the building that has Token Ring to at least Cat5e cabling, Token Ring will not be able to withstand the network load or the anticipated network traffic growth. Install a chassis based switch with router modules installed and fiber ports to connect this building to the newly designed backbone. Chassis switches are robust and scalable; they will survive the demands of the network for the next 3 years. Connect the three building via the chassis switches using fiber from building to building and a dedicated point to point circuit to the service provider’s WAN. This will allow the three buildings to share resources across the network, communicate with each other through the network, and share applications across the network. Install a DHCP server to issue IP addresses to the computers on the company’s networks so they will recognize that they are a part of the same network. How to cite Computer Dynamics, Papers

Report on Marketing Management of Telstra Corporation Limited

Question: Discuss about theMarketing Management of Telstra Corporation Limited. Answer: Introduction Marketing Management is a process that defines overseeing and planning new development for products, advertising, sales and promotion (Cant, M, Strydom, J and Jooste, C, 2009). It means to create an advertising plan and implement the same. The heart of a business lies in its marketing plan (Kotler, P, 2013). Without marketing it becomes difficult for the company to survive in the market, sales may crash and the company may have to stop its business activities (Kotler, P and Keller, K, 2016). This report is based on Telstra Corporation Limited and its Marketing Management Strategies. It is Australias largest telecommunication company. It has an image of a dominant player in the market due to its marketing and branding strategies. In the report it clearly defines the importance of marketing management and the way to implement such marketing strategies. Telstra adopted Defensive marketing to be its management strategy due to which they were able to predict the potential consumers and their wants (Roberts, J, 2005). This strategy is the most effective one as the company was able to establish defensive plans before any other rival industry could do that. Current Market Position of Telstras Telecommunication services The current market position of Telstras products and services is strongly dominating in the market; it is dominating the entire Australian market of telecommunication and holds over 62% market shares by revenue (Lancaster, H and Harpur, P, 2015). The market share of the company is though declining in the broadband sector; still the company has been able to retain its dominance in various other sectors such as in mobile voice and data related segments. Currently, they have invested in network upgrades and are the first launcher of mobile data services. They are the first player in the market for the launch of such services and are easily being able to reap the advantages by performing well and reaching to attract more customers. The services of telecommunication offered by Telstra are based on a robust, ubiquitous and affordable infrastructure that can help the company to move to next stage. We know that the world is very brave in accepting the internet media. The company is leading in the industrial sector by adopting innovation and taking up new business opportunities. Telstra is not only financially strong but also has a well position in the digital and network market. The company is successful in transforming itself into a full service ICT company. It is considered as the most superior service provider in the market. SWOT Analysis of Telstra Corporation Limited Telstras SWOT Analysis provides a strategic plan of the companys business and operations. (Ferrell, O and Hartline, M, 2010). The SWOT analysis gives an overview of the position of the company (Pahl, N and Richter, A, 2009). The view of the companys strengths, weaknesses, opportunities and threats has been mentioned below: Strengths: Telstra is successful in reducing the labour cost. It has a dominate position in the market because of its high profitability and revenue (Zhao, Fang, 2006). It has no barriers of market entry because the name of the company has earned a good reputation in the market in the past years. This reduces the barriers to entry in a new market. The existing distribution process is an efficient one and customers shows high satisfaction for the services that has been availed through such distribution channels. The company can manage to increase the value of the money of their customers. It has been able to install their website and having stores throughout the globe. Telstra is carrying out many promotional programs and events to maintain the loyalty of the customers to attract more customers. Telstra communications is a strong platform of trained personnel who are successful in delivering the financial base in such a way that the company can meet its long and short term liabilities . The telecommunication services that Telstra provides, ensures sustainability due to the strong values that is integrated in the rules and regulations of the company. Company ensures initiatives in improving their telecommunication services to meet the wide variety needs of the customers. Weaknesses: Telecommunication market is strongly a competitive market in Australia. There are many network providers; it is basically conducting its business activities in a highly competitive market. Telstra has to invest a lot of money in conducting research and developments. The company has set a high price for its services as compared to its rivalry businesses such as Optus and Vodafone. The population residing in capital cities and regional town centres are still not being able to enjoy the 4G services. The marketing strategies of Telstra are totally focusing only the Australian customers. It is necessary to make aggressive moves so that they can broaden their services worldwide. Opportunities: Telstra Corporation Limited positively participates in conducting surveys and tries to develop new opportunities by producing new products and services. The company takes the full advantage of its partner Hutchinson and is trying to make full controls over the 4G services. Due to the advanced services of 3G and 4G, the company is making a huge profit throughout the year. Telstra is managing their 4G services by spreading it to cover almost 80 regions in Australia (Strang, K, 2010). The company has come up with the new advertisement to represent the diversity of its customers. Threats: The major threats faced by Telstra are that in Australia the tax rates keeps changing. It becomes difficult for the company to calculate the amount of tax to be paid. Along with the tax issues there is an increasing rate of interest for the loan availed by the company. Telstra keeps changing the price of the services and products that it offers. This makes the customers confused and they are now making complaints for the same. Telstra is a dominant telecommunication service provider and hence keeps a high cost for their services; this can be a major threat. Although the country is leading in the technology and communication market, the rival companies are not less; they are not so far in achieving the same advantages. Due to the constant economic change in the world the company may require to revise their plans and prices to attract new customers. The company is facing some challenges from the management in the process of recruiting as the managers of Telstra are not being t ransparent adequately. This is a major setback for those people who are interested in making some investment in the shares of the company. As a result of this there is political involvement in the services that company offers. Objectives and Values of Telstra Telstra is experiencing enormous growth and the digital technology is changing the globe. Telstra is the heart of such change as its objective is to help in making this happen by connecting everyone with everything. Telstra works to connect the future for everyone in a brilliant way. Telstras main purpose is to handle the responsibility of creation. It is obvious that the world cannot connect to the brilliant future on its own. It needs delivery and Telstra can bring together the required parts to create it. The company looks forward for a connected future as its aspiration. It is the responsibility of the company to take such things seriously; to fulfil the needs of the customer. The company wants to serve everyone. It is understood by the company that change cannot be possible by choosing only a few customers. Transformation is the result only when enough people can access the technology that ultimately creates economical, social and cultural changes. According to Telstra a purpose is not enough on its own. They need values to express their objectives and what they stand for. The main value of the company is to align everything that they do. The five core values of Telstra is that they want to show the care, work better and collectively, deliver trust, make complex issues into simple and find courage (Telstra.com.au, 2016). These values can be fulfilled by the company only when it willingly takes it as their responsibility and holds desire to learn. The company should have courage to challenge themselves to meet these values. Marketing Strategy of Telstra In order to improve the telecommunication services that company is engaged in providing for the needs of the customer, the company developed a strategy so as to respond to the market needs (Mullin, R, 2006). The company follows a defensive marketing strategy (Roberts, J, 2005). The scientific and technological change in the telecommunication process should be a continuous one. The main strategy related to the pricing, distribution and promotion should be that the cost incurred in delivering telecommunication services to the customers must not exceed the expected returns. The marketing strategy of Telstra Corporation Limited in improving and enhancing their telecommunication services is discussed below. Product: There are mainly three products available under Telstra, such as- broadband, mobile tablets and mobile broadband. The home broadband line is basically called as BigPond. They offer internet connection through ADSL as well as through a cable. As far as mobile broadband is concerned the customers has the option to choose among BigPond post paid services or Telstras pre-paid services. It has four types of tablets with various plans. They are Apple I-Pad, Motrola Xoom, Acer Iconia and Acer Netbook. Price: In Telstra the price varies from one plan to another plan. It totally depends upon the services that the customer wants to avail from them. The company mainly aims at keeping the price of their services comparatively high as compared to its competitors (Brown, A, 1996). There are various plans available by Telstra such as its cheapest plan starts from $29 and the most expensive plan is at $89. The company is trying to cut down its prices to keep customers (Crozier, R, 2010). Place and Distribution: Place is a geographic designation that helps in marketing (Valenzuela, F, 2013). It also means how the product is brought to the knowledge of the customers (Ferraioli, T, 2016).The channels that the company uses to make available the services to the customer helps in lessening the final cost. In order to beat all its competitors the company ensures that their telecommunication services are made available to the entire Australian population. Except for this, Telstra builds more vending machines that can allow an access to the customers to add credit or to pay bills. Promotion: In this type of marketing strategy the company has to tell everything that it does to make the customers attracted towards their product and services (Solomon, M, et al., 2013). Through promotion we send the information about the products and services to the customers. Telstra manages it promotion strategy by rewarding their customers for being so loyal and also avails them a certain amount of discount whenever they use the services offered by the company. The company is making deals with other companies as well to offer contests to attract more customers. Telstra is distributing CD-ROMS in the areas having high traffic to educate and aware the general public regarding their new 3G and 4G plans and improvement in telecommunication services. Communication Mix Strategy of Telstra Communication Mix refers to that specific process used by the company to promote their products and services in the targeted market. It is essential for every business to plan an effective communication mix strategy to achieve the desired goals of the company (Pride, W, et al., 2012). Communication mix includes advertising, sales promotion; direct marketing and public relations, etc (Koekemoer, L and Bird, S, 2004). Through this strategy the company can make aware about the existence of their product and services to the general public who can desire to make use of such offered products and services. It is basically to create attention and awareness among the potential customers. Telstra is not focused on traditional form of advertising for fixed line products and services; rather it believes to spend more in the advertising of new products and services that they offer. Such as, the company firmly believes that advertising telecommunication network will bring more revenue to the company. This is possible as the company monopolizes the landlines and people will still continue to avail services of fixed line services. The company aims at doing so in the future as well to spend more in marketing of new services. This will help in meeting the needs of the emerging market. The promotion in Telstra is generally done through media. For example the promotion of Telstras telecommunication services is done by making the use of humour and celebrities in their advertisements. Electronic billboards are also used by this company along with an advertisement on trams. Company keeps updating their website to advertise their new products. Product bundling is used very often by Telstra to attract more customers so that they can sign up for the products and services at a lower price. Despite of having a strong communication mix strategy, Telstra is not being able to aware the public about the newly features included in their telecommunication services as this is only being advertised through the website of the company. Consumers are not really aware about the uses of such newly developed technologies and their benefits. Benefits of Marketing Management We know that in the present business world it becomes very difficult for the companies to survive in the competitive market (Mudie, P and Pirrie, A, 2012). To maintain stability in the activities and conduct of the business it is essential to know the advantages and importance of marketing management (Walker, O, 2015). It helps Telstra in learning about the behaviour of customers and also helps in deciding the market place. The business will only succeed when the company can manage the motivated customers and offer them useful services. Marketing management helps in determining the ideal customers and their needs and motives (Lovelock, C, 2011). Even if Telstra is offering useful product the company cannot make profits without an effective management strategy. The company should develop an effective promotional strategy to gain competitive advantage over its rival competitors. Interaction with customers is also a part of management plan. Conclusion Telstra is one of the leading telecommunication service providers in Australia and this has been possible only because of competitive strategic plans. The marketing mix strategy of Telstra is strongly an effective one. The company has adopted a market based management system so as to provide better products and services to the customers. The company is trying to make their services available to the entire population of Australia because the company thinks that a transformation is possible when it is available to all. For the company to improve and develop their telecommunication services it becomes essential that efficient tools of marketing are employed. Growth in an organization is must to maintain sustainability in its activities. The company has been able to increase its revenue due to increased sale. We know that all the marketing efforts do not bring profitability but it can contribute in customer retention and loyalty. The company measures the return that is achieved from marketing strategies to relate them to their goals and costs. Advertising plays an important role in making the customers of Telstra aware about the new technological advancements that the company initiates. Due to the commitment made by Telstra the population of Australia can connect themselves with the future projects. The company has a brand marketing program that provides ongoing activations. The aim is to give Australians an experience of how the connected future would be like. The company wants the people to support them to bring a change in the world collectively. References Brown, A. (1996). Reform And Regulation Of Australia Telecommunications, The Economic Society of Australia, pg 38-56. Cant, M, Strydom, J and Jooste, C. (2009). Marketing Management. Juta and Company Ltd. Crozier, R. (2010). [Online]. Testra promises to cut prices to keep customers. Viewed 10 October 2016 from https://www.crn.com.au/news/telstra-promises-to-cut-prices-to-keep-customers-224378 Farraioli, T. (2016). [Online]. What is Marketing Mix? Viewed 10 October 2016 from https://smallbusiness.chron.com/marketing-mix-638.html Ferrell, O and Hartline, M. (2010). Marketing Strategy. Cengage Leraning. Koekemoer, L and Bird, S. (2004). Marketing Communications. Juta and Company Ltd. Kotler, P and Keller, K. (2016). Marketing Management. Pearson. Kotler, P, Keller, K, Ang, S, Leong, S and Tan, C. (2013). Marketing Management: An Asian Perspective, 6/E. Pearson Education South Asia Pte Limited. Lancaster, H and Harpur, P. (2015). [Online]. Australia Telco Company Profiles Telstra, Optus and Vodafone Publication Overview. Viewed 10 October 2016 from https://www.budde.com.au/Research/Australia-Telco-Company-Profiles-Telstra-Optus-and-Vodafone Lovelock, C. (2011). Services Marketing. Pearson Education. Mudie, P and Pirrie, A. (2012). Services Marketing Management. Routledge. Mullin, R. (2006). Creating A Marketing Strategy [Marketing Development]. Engineering Management, pg 40-41. Pahl, N and Richter, A. (2009). SWOT Analysis- Idea Methodology and a Practical Approach. GRIN Verlag. Pride, W, Ferrell, O, Lukas,B, Schembri, S and Niininen, O. (2012). Marketing Principles. Cengage Learning. Roberts, J. (2005). Defensive Marketing How a Strong Incumbent Can Protect Its Position, Harvard Business Review, pg. 150-152. Solomon, M, Hughes, A, Chitty, B, Marshall, G and Stuart E. (2013). Marketing: Real Choices. Pearson Higher Education AU. Strang, K. (2010). Comparing Learning and Knowledge Management Theories in an Australian Telecommunications Practice. Asian Journal of Management Cases, pg 33-54. Telstra.com.au. (2016). [Online]. Purpose Value. Viewed 10 October 2016 from https://www.telstra.com.au/aboutus/our-company/present/purpose-values Valenzuela, F. (2013). Marketing: A Snapshot. Pearson Higher Education AU. Walker, O. (2015). Marketing Strategy: A Decision-Based Approach. McGraw-Hill Education Australia. Zhao, Fang. (2006). Entrepreneurship and Innovations in E-Business: An Integrative Perspective. Idea Group Inc.